Zipari Promotes Matt Case to Chief Marketing Officer | Business and finance


NEW YORK–(BUSINESS WIRE)–February 24, 2022–

Zipari, the company behind the first and only customer experience platform designed specifically for health insurance, recently announced the promotion of Matt Case to Chief Marketing Officer. As CMO, Case leads the overall marketing strategy and teams responsible for demand generation, brand and creative, product marketing and sales enablement.

Case has 25 years of strategic marketing and business development experience in start-ups and large SaaS enterprises, including more than 15 in healthcare coverage and technology. He joined Zipari in 2020 from Welltok, where he served as Vice President of Product Marketing in the Healthcare Payer, Pharmacy, Employer, Provider and Government Markets markets. Prior to Welltok, Case held executive vice president positions of marketing and sales support as well as leadership roles leading company-wide strategy and development.

“Matt is a seasoned and savvy marketer with a proven track record of driving revenue for software vendors in the healthcare industry,” said Zipari Founder and CEO Mark Nathan. “An expert in strategic initiatives, complex cross-functional programs and people management, Matt’s contributions since joining Zipari as VP of Marketing have been critical at a pivotal time in our growth.”

“Zipari has changed the way health insurers approach customer experience and it’s been an honor to work alongside such a dedicated and talented team to execute our meaningful mission – helping members take healthy action,” added Box. “I’m excited to lead our integrated marketing, creative and sales support teams as we embark on our next stage of growth.”

Zipari is a modern customer experience technology company focused exclusively on powering the digital health insurance experience. Zipari’s customer experience platform modernizes digital engagement, delivering value by increasing engagement, capitalizing on operational efficiencies, and improving member results. Using unparalleled technology, Zipari’s products deliver real-time insights to every touchpoint, delivering breakthrough customer experiences. Zipari serves over 40 million members through their paying customers and is backed by Thoma Bravo, the leading private equity firm, with a history of over 40 years and $70 billion invested in leading software and technology companies. point. For more information about Zipari, please visit

Media contact: Gautier Lemyze-Young, [email protected], (312) 253-7290



Copyright BusinessWire 2022.

PUBLISHED: 02/24/2022 09:00 AM / DISK: 02/24/2022 09:02 AM

Copyright BusinessWire 2022.


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