“Kelly’s strategic marketing leadership, coupled with her deep understanding of our customers’ needs and the technology community, make her a valuable asset to xScion customers and employees,” said Alison Banziger, Founder and CEO of xScion.
MCLEAN, Virginia (PRWEB)
July 20, 2022
xScion Solutions (xScion), a leading technology consulting firm, today announced the appointment of Kelly Siebold as Chief Marketing Officer. Siebold, who previously served as Director of Strategic Marketing at xScion, will lead the company’s brand, marketing and communications initiatives to drive employee and customer acquisition and retention while elevating xScion’s brand and driving growth in an increasingly tight labor market. xScion helps financial services, public sector, nonprofit and healthcare customers create sustainable value from digital transformation initiatives through agile, product management, process management solutions and expertise business, cloud and risk management.
“At xScion, we know the value of effective marketing in today’s rapidly changing technology environment and tight labor market,” said Alison Banziger, Founder and CEO of xScion. “Kelly’s strategic marketing leadership, combined with her deep understanding of our customers’ needs and the technology community, make her a valuable asset to xScion’s customers and employees. As xScion continues to focus on creating value for our customers and technologists, Kelly’s leadership, creativity and marketing expertise will be integral to growing our overall brand experience.
As businesses undergo significant digital transformations, the need for skilled technologists is higher than ever. xScion’s ongoing focus extends beyond helping businesses run smarter and better serve their customers to also create impactful and lasting value for employees. Siebold has over 20 years of proven expertise in developing brand and go-to-market strategies for emerging data and technology consulting companies. Her wealth of knowledge in support of these SaaS technologies and consulting firms, coupled with proven expertise in building brand awareness while generating revenue through dynamic marketing strategies, makes her invaluable in this new role.
“xScion’s laser-focused commitment to creating lasting value for its customers, employees and communities truly differentiates xScion and our brand,” said Siebold. “Turn Change Into Value® is more than our tagline – it’s the heart of our brand, our team and how we deliver to our customers. I look forward to further amplifying the xScion story and continuously evolving the experience for our customers and employees to support today’s rapidly changing digital environment.
As Chief Marketing Officer, Siebold will grow the xScion brand to stay ahead of market trends, meet changing customer needs, and create a world-class employee experience to attract and retain top technologists. Siebold will apply its communications and brand expertise to support xScion’s values, maintain an inclusive and diverse work environment, and continue to drive valuable change for customers.
About xScion Solutions
xScion is a technology consulting firm that helps companies turn change into value. As the trusted solutions provider that business and technology leaders turn to for lasting value, xScion helps healthcare, financial services, nonprofit and public sector organizations improve through innovative solutions such as Agile, product management, business process management, cloud and risk management. xScion is a proudly WBENC-certified, woman-owned company that has been named Virginia’s Best Workplace for the past six years. Learn more at http://www.xScion.com.
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