Wheel Welcomes Chief Marketing Officer and Seasoned Business Leaders to Scale the Company’s Continued Market Expansion While Fueling the Future of Virtual Care


New leaders bring extensive experience building best-in-class teams for healthcare and market companies

AUSTIN, TX, July 6 2022 /PRNewswire/ — Wheelthe health technology company powering the next generation of healthcare, today announced the addition of Shoshana Deutschkron as the company’s first marketing director. Wheel also named several new business executives to its leadership team, including brandon castle as Vice President of Sales; Daniel DeSantis as Vice President of Partnerships; and Brendon Kelly as Business Lead, Behavioral Health.

Source: wheel

The new leaders join Wheel following its $150 million Series C Funding Round and at a time when the healthcare industry is embracing virtual first aid models while also under pressure to balance growth and profitability. The new leaders will help guide the company’s evolution as it expands both its virtual care platform and its network of clinicians nationwide. Wheel is already enabling the most innovative brands in healthcare – including big tech, retailers, labs and digital health companies – to deliver high-quality, cost-effective virtual care. By partnering with Wheel, businesses have saved up to 70 percent operating expenses while simultaneously improving clinical quality by 80%.

“I am thrilled to welcome these new leaders who not only have outstanding track records in their respective fields, but who also have a deep passion and understanding of the healthcare challenges we face at Wheel,” said michelle davey, CEO and co-founder of Wheel. “Together, their strategic vision and partnership will accelerate our ability to fundamentally change the healthcare experience for millions of people across the country.”

Deutschkron brings more than 20 years of experience in the Silicon Valley technology industry leading teams in digital health, marketplace, e-work and marketing organizations. She most recently served as Chief Marketing Officer at Olive, a healthcare automation company, where she led a mission-driven marketing team to support overall business growth. She was also responsible for communications and branding at the online job market Upwork, where she helped establish the company’s position as a category leader and led outreach efforts through… a merger and an ultimate IPO.

“What drew me to Wheel was its triple threat of a powerful and disruptive business model, an exceptional and diverse team, and its meaningful mission to increase access to high-quality care” , said Shoshana Deutschkron, Marketing Director at Wheel. “Everyone, from patients to clinicians, will benefit from how Wheel is reimagining care. I look forward to combining my passions and understanding of health technology, the marketplace, and the future of workplace businesses to make evolve the impact of Wheel.”

Wheel is also welcoming new business leadership as the market continues to react strongly to the company’s white label virtual care offerings. Castel, DeSantis and Kelly will collectively create new opportunities for business growth and revenue, enabling more companies to deliver high-quality virtual care at scale.

  • brandon castlevice president of sales – Castel has held senior sales positions at leading healthcare companies, most recently at Omada Health. At Wheel, Castel will be responsible for expanding the company’s sales team strategy and building new business relationships across Wheel’s offerings.

  • Daniel DeSantisVice President of Partnerships – DeSantis is a longtime telehealth expert and advocate, having led digital care programs at CareFirst, BlueCross BlueShield and Quartet Health. He will lead Wheel’s partnership efforts and build awareness of the company’s offerings with potential strategic partners.

  • Brendon KellyBusiness Leader, Behavioral Health – Kelly is a seasoned business leader and recognized mental health advocate, having held executive positions at major behavioral health companies including Big Health, BetterUp and Happify Health. He will develop and lead Wheel’s behavioral health go-to-market strategy.

For those interested in learning more about Wheel, please visit wheel.com. For candidates interested in joining a mission-driven company building the future of virtual care, please visit wheel.com/careers.

About the wheel

Wheel is the health technology company powering the next generation of healthcare. Wheel provides businesses and clinicians with everything they need to deliver care virtually. Today, Wheel powers virtual first aid for the most forward-thinking healthcare organizations, including digital health companies, clinical lab networks, retailers and technology companies. To learn more about Wheel, visit wheel.com.



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