Weave Appoints Chris Baird as Chief Marketing Officer | Business and finance

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LEHI, Utah – (BUSINESS WIRE) – December 9, 2021–

Weave (NYSE: WEAV), the all-in-one communications and customer engagement software platform for small businesses, today announced the appointment of Chris Baird as Chief Marketing Officer.

The company’s first chief marketing officer, Baird joins Weave with over a decade of experience leading and scaling digital marketing teams, with extensive experience in B2B SaaS marketing. As Marketing Director, Baird will be responsible for accelerating Weave’s marketing strategies, building brand awareness and driving demand creation in Weave’s small business markets.

“Finding the right leader and strategic player to take Weave marketing to the next level has been a high priority for us over the past few months,” said Roy Banks, CEO of Weave. “Chris brings B2B digital marketing talent, energy and experience to Weave and we are excited to add such a strong player to our C team as we strive to grow our customer base and our revenues in new and existing verticals. “

Baird recently joined Weave from ObservePoint, a data governance solution used by leading brands such as American Express, Marriott and NBC, where he served as Director of Marketing and Vice President of Marketing for the past seven years. . Prior to ObservePoint, he oversaw demand marketing, content and web strategy initiatives at Adobe for six years.

Baird will be the first executive to join Weave since it recently completed its IPO, which added $ 111.6 million to its balance sheet and recorded 42% year-over-year growth in its sales in the third quarter.

“Small businesses deserve best-in-class software solutions like Weave, and I’m excited for the opportunity to extend Weave’s impact to small businesses around the world,” Baird added.

To learn more about Weave’s unified communication and customer engagement platform, visit getweave.com.

Weave is the all-in-one customer engagement and communication platform for small businesses. From the first phone call to the final bill and every point of contact in between, Weave connects the entire customer journey. Weave’s software solutions are transforming the way local businesses attract, communicate with, and engage customers to grow their businesses. The first Utah company to join Y Combinator, Weave has set the bar very high for the success and work culture of Utah startups. Over the past year, Weave has been included in the Forbes Cloud 100, Inc. 5,000 Fastest Growing Companies in America, and has been certified Great Place to Work. To find out more, visit www.getweave.com/newsroom/

Communications Director, Weave

KEYWORD: UTAH UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: SOFTWARE OTHER COMMUNICATIONS MARKETING DATA MANAGEMENT SMALL BUSINESS COMMUNICATIONS PROFESSIONAL SERVICES TECHNOLOGY

Copyright Business Wire 2021.

PUB: 12/09/2021 5:00 PM / DISC: 12/09/2021 5:02 PM

Copyright Business Wire 2021.

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