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SAN FRANCISCO — Visa (NYSE:V) announced today that Frank Cooper III will join the company as chief marketing officer (CMO) in May 2022. Mr. Cooper will also serve as a member of the company’s executive committee and report to the president -General manager. Executive Director (CEO), Al Kelly.
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“Frank is a rare blend of a creative brand strategist with a keen business sense and a leader who understands the deeper brand opportunity that comes from leadership with purpose,” said Al Kelly, President and Chief management of Visa. “We are delighted to welcome Frank to Visa and for the broad perspective and skillful leadership he will bring to our business and the continued evolution of the brand.”
Mr. Cooper will lead the global marketing organization to drive demand for our products, services and solutions. Additionally, he will guide all facets of the brand, from amplifying our purpose through campaigns and activations to creating value with our global sponsorships. Mr. Cooper joins Visa after spending five years at BlackRock as Senior Managing Director and Global CMO.
“The Visa brand is among the most respected and recognizable in the world, and I am truly thrilled to have the opportunity to continue the work that came before me,” said Mr. Cooper. “The power of a great brand comes from delivering exceptional products that make a meaningful difference in people’s lives – and the world at large – and I look forward to starting my new role knowing just how important these two things are fundamental to Visa.”
Mr. Cooper brings a wealth of experience that spans global technology, entertainment, consumer goods and financial services brands. Prior to his role at BlackRock, Mr. Cooper served as Chief Marketing and Creative Officer at BuzzFeed and Chief Marketing Officer of Global Consumer Engagement for PepsiCo’s Global Beverage Group. He was also a senior executive at Motown and Def Jam. Mr. Cooper was recognized by fast company as one of the “100 Most Creative People in Business”, was a four-time recipient of the award BillboardAdColor “Power 100” and AdColor “Legend” award winner.
Mr. Cooper holds a JD from Harvard Law School and a BS in Business Administration from the University of California, Berkeley. He resides in Mamaroneck, NY with his wife Nina.
About Visa Inc.
Visa (NYSE: V) is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities in more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payment network, enabling people, businesses and economies to thrive. We believe economies that include everyone everywhere, uplift everyone everywhere, and see access as fundamental to the future of money movement. Learn more at Visa.com.