Virtru Appoints Matt Howard as Chief Marketing Officer


WASHINGTON, Jan. 27, 2022 (GLOBE NEWSWIRE) — virtuousdata protection leader and inventor of the open standard Trusted Data Format (TDF), today announced the arrival of Matt Howard as Chief Marketing Officer.

Howard brings more than 25 years of marketing and business strategy to Virtru and will lead the company’s go-to-market strategy with a focus on accelerating enterprise customer growth, building brand, product marketing, strategic partnerships and expansion of the Virtru developer ecosystem.

Prior to Virtru, Howard served as SVP and CMO at Sonatype where he designed, built and led global marketing and demand generation for a pioneer in software supply chain management and DevOps automation.

“Matt has an impressive track record of rapid growth for software publishers, and we are delighted to welcome him at this pivotal time for Virtru,” said John Ackerly, CEO of Virtru. “In the wake of our recent $60 million growth funding announcement and with Matt’s leadership, we are poised to define the Zero Trust data access market and make TDF the open standard for sharing and protecting sensitive data. Matt’s expertise and passion for this space is undeniable: his marketing leadership will help us amplify the Virtru story in powerful ways. »

“To take full advantage of Zero Trust security, organizations are beginning to understand the critical need to protect not only identities, devices, networks and applications; but also the most valuable asset of all – data,” Howard said. “I look forward to working with John and the Virtru team to establish ourselves as the data-centric pillar within the $60 billion Zero Trust security market.”

Howard is a graduate of George Washington University and holds an MBA from George Mason University and an advanced degree in innovation management from the Robert H. Smith School of Business at the University of Maryland. He also co-founded, developed and successfully sold two software companies, as well as led sales and marketing efforts at Groove Networks (acquired by Microsoft) and USinternetworking (acquired by AT&T).

About Virtru

At Virtru, we empower organizations to easily unleash the power of data while maintaining control, wherever it’s stored and shared. More than 7,000 global customers trust Virtru to power their Zero Trust strategies and protect their most sensitive data according to the highest security standards in the world. Creators of TDF (Trusted Data Format), the open industry standard for persistent data protection, Virtru provides encryption technology for data shared via email, collaboration tools, cloud environments and enterprise SaaS applications . For more information, visit or follow us on Twitter at @virtuprivacy.

Media contacts:

Katie Hanusik
REQ for Virtru
[email protected]


Comments are closed.