NUREMBERG, Germany–(BUSINESS WIRE)–VIA optronics AG (NYSE: VIAO) (“VIA” or the “Company”), a leading provider of interactive display systems and solutions, today announced the appointment of Roland Chochoiek to the Chief Marketing Officer (“CMO”), effective August 1, 2022. In this senior leadership role, Roland will report to Jürgen Eichner, CEO and Founder of VIA Optronics. As Chief Marketing Officer, Roland will lead VIA’s marketing strategy in support of the company’s long-term growth plans.
Jürgen Eichner, CEO and Founder of VIA optronics AG, said: “We are very pleased to welcome Roland as the new CMO. With its extensive experience in custom electronics solutions and strong international experience, we believe Roland will be a driving force on our path to long-term sustainable growth and profitability.
Roland Chochoiek added: “I am honored to join VIA optronics at such a crucial time for the company. VIA has a range of sophisticated and exciting products that are highly relevant to the growing and diverse display market, particularly for the automotive and industrial end markets. I look forward to leveraging my sales and marketing experience as we continue to release innovative display systems and touch sensor solutions.
Chochoiek has a proven track record of successfully leading teams at numerous global B2B technology companies, with over 30 years of management experience. Prior to joining VIA Optronics, Chochoiek served as Executive Vice President at Heitec AG and was responsible for managing the company’s global electronics business line and led the installation and development of international sales channels. from Heitec. Prior to Heitec, Chochoiek also held management positions at Rittal GmbH & Co., Solectron Corporation and Force Computers.
Along with the appointment of Roland Chochoiek as chief marketing officer, the company brought together the marketing organization, project management team, research and innovation team and strategic sourcing team under the leadership of Chochoiek. This reorganization will bring together all future-oriented skills such as new technologies, successful go-to-market plans and effective project management under one roof, generating a streamlined, highly efficient and future-oriented organization that can quickly adapt to the market. needs and drive profitability and growth.
VIA is a leading provider of interactive display solutions for multiple end markets where superior functionality or durability is a critical differentiator. Its customizable technology is well suited for high-end markets with unique specifications and demanding environments that pose technical and optical challenges for displays, such as intense ambient light, vibration and shock, temperature extremes and condensation. VIA’s interactive display systems combine system design, interactive displays, software functionality, cameras and other hardware components. VIA’s portfolio of intellectual property, process know-how, optical bonding, metal mesh touch sensors and camera module technologies deliver enhanced display solutions designed to meet the specific needs of its customers. .
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