VIA optronics AG appoints Roland Chochoiek as Chief Marketing Officer

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NUREMBERG, Germany–(BUSINESS WIRE)–VIA optronics AG (NYSE: VIAO) (“VIA” or the “Company”), a leading provider of interactive display systems and solutions, today announced the appointment of Roland Chochoiek to the Chief Marketing Officer (“CMO”), effective August 1, 2022. In this senior leadership role, Roland will report to Jürgen Eichner, CEO and Founder of VIA Optronics. As Chief Marketing Officer, Roland will lead VIA’s marketing strategy in support of the company’s long-term growth plans.

Jürgen Eichner, CEO and Founder of VIA optronics AG, said: “We are very pleased to welcome Roland as the new CMO. With its extensive experience in custom electronics solutions and strong international experience, we believe Roland will be a driving force on our path to long-term sustainable growth and profitability.

Roland Chochoiek added: “I am honored to join VIA optronics at such a crucial time for the company. VIA has a range of sophisticated and exciting products that are highly relevant to the growing and diverse display market, particularly for the automotive and industrial end markets. I look forward to leveraging my sales and marketing experience as we continue to release innovative display systems and touch sensor solutions.

Chochoiek has a proven track record of successfully leading teams at numerous global B2B technology companies, with over 30 years of management experience. Prior to joining VIA Optronics, Chochoiek served as Executive Vice President at Heitec AG and was responsible for managing the company’s global electronics business line and led the installation and development of international sales channels. from Heitec. Prior to Heitec, Chochoiek also held management positions at Rittal GmbH & Co., Solectron Corporation and Force Computers.

Along with the appointment of Roland Chochoiek as chief marketing officer, the company brought together the marketing organization, project management team, research and innovation team and strategic sourcing team under the leadership of Chochoiek. This reorganization will bring together all future-oriented skills such as new technologies, successful go-to-market plans and effective project management under one roof, generating a streamlined, highly efficient and future-oriented organization that can quickly adapt to the market. needs and drive profitability and growth.

About VIA:

VIA is a leading provider of interactive display solutions for multiple end markets where superior functionality or durability is a critical differentiator. Its customizable technology is well suited for high-end markets with unique specifications and demanding environments that pose technical and optical challenges for displays, such as intense ambient light, vibration and shock, temperature extremes and condensation. VIA’s interactive display systems combine system design, interactive displays, software functionality, cameras and other hardware components. VIA’s portfolio of intellectual property, process know-how, optical bonding, metal mesh touch sensors and camera module technologies deliver enhanced display solutions designed to meet the specific needs of its customers. .

Forward-looking statements

Statements in this press release regarding future expectations, plans and prospects, as well as any other statements regarding matters that are not historical facts, may constitute “forward-looking statements”. These statements include, but are not limited to, statements relating to the anticipated start and end dates of trading. The words, but not limited to, “anticipate”, “believe”, “continue”, “could”, “estimate”, “expect”, “intend”, “may”, “plan “, “potential”, “predict”, “project”, “should”, “target”, “will”, “would” and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identification words or similar words. Forward-looking statements are based largely on our current expectations and projections regarding future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, operations and business goals in the short term. and long term and our financial needs. . These forward-looking statements involve known and unknown risks, uncertainties, changes in circumstances that are difficult to predict and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed. or implied. by the forward-looking statement, including, without limitation, the risks described in 3. “Key Information – D. Risk Factors”, in our Annual Report on Form 20-F filed with the Securities and Exchange Commission of United States. In addition, new risks appear from time to time. It is not possible for our management to predict all risks, nor to assess the impact of all factors on our business or the extent to which any one factor, or combination of factors, may cause results actual differ significantly from those contained in the forecasts. – forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially and adversely from those anticipated or implied by the forward-looking statements. We therefore caution you not to rely on these forward-looking statements, and we qualify all of our forward-looking statements with these cautionary statements. All forward-looking statements contained in this press release are based on the current expectations of VIA’s management team and speak only as of the date hereof, and VIA specifically disclaims any obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

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