SAN FRANCISCO – (BUSINESS WIRE) – January 6, 2022–
Upwork (NASDAQ: UPWK), the global job marketplace, today announced that Melissa Waters has joined the company as Chief Marketing Officer.
Waters is an accomplished and award-winning Marketing Executive with over 15 years of experience building world-class brands, developing high-performing teams and creating business impact. She joins Upwork from Meta, where she was Global Vice President of Marketing at Instagram. Previously, she led marketing, merchandising and business development for telehealth leader Hims & Hers. Previously, Waters held senior marketing roles at Lyft and Pandora.
We are experiencing a tectonic shift in the way work is done that shows no signs of slowing down. Covid is pushing many people to reassess their priorities, innovate in their careers, and explore new ways of working. Some choose new roles that match their passions and hobbies, others supplement their full-time jobs, and many give up full-time jobs altogether to gain flexibility as freelancers. For companies that have been hesitant to embrace workforce innovation, this workforce shifts – and the resulting talent war due to the Great Resignation – are pushing companies to experiment more than ever new working models and more modern sources of talent, both of which Upwork offers.
“It’s impossible not to be deeply inspired by the transformative moment we live in for the world of work,” said Hayden Brown, President and CEO of Upwork. “In 2022, our strategy remains focused on continuing to innovate, evangelize and scale the global labor market – the career platform for every skilled worker and business, regardless of are the type of job and the geography. Melissa’s in-depth expertise in helping high-growth companies evolve, establish new categories and build world-class brands is critical to increasing awareness of Upwork and capitalizing on our total addressable market opportunity of 1, $ 3 trillion. We couldn’t be more thrilled to have her join the team.
Upwork is focused on further innovating its market leadership capabilities while increasing awareness of its offering. In May 2021, Upwork introduced a new industrial category, the labor market. Later in 2021, Upwork introduced CoLab – a brand partnership program that gives talents the opportunity to work on innovative projects with world-renowned brands. He also launched his “The Perfect Fit” advertising campaign, who debuted in the NFL’s Thanksgiving Day Fox program. To meet the range of customer needs for carrying out different types of work ranging from $ 50 to $ 500,000 projects and more, the company has increased its flagship product – the Talent market – with new offers like Catalog of projects, the Upwork “browse and buy” experience where freelancers post full job offers that clients can purchase on-site, and Talent scout, the company’s premier, data science-driven recruiting solution where talent is pre-screened and pre-interviewed by Upwork.
“It is an exciting time to join Upwork’s visionary leadership team,” said Waters. “For the first time in decades, people are questioning what we call ‘work’ and how we do it. As a global job market, Upwork is uniquely positioned to not only capitalize on this change, but also to shape what work will look like in the future. I can’t wait to help take the Upwork brand story to new heights.
Upwork is the global job marketplace. We serve everyone from one-person startups to 30% of the Fortune 100 with a powerful, trust-based platform that allows businesses and independent talent to work together in new ways that unleash their potential. Our talent community earned over $ 2.5 billion on Upwork in 2020 across over 10,000 skills in categories such as website and app development, creative and design, customer support, finance and accounting, consulting and operations. Learn more about www.upwork.com and join us on LinkedIn, Twitter, Facebook, Instagram, and TIC Tac.
CONTACT: Elisabeth Copper
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: HUMAN RESOURCES SOFTWARE INTERNET MARKETING COMMUNICATIONS SMALL BUSINESS PROFESSIONAL SERVICES TECHNOLOGY
Copyright Business Wire 2022.
PUB: 06/01/2022 09: 00 / DISC: 06/01/2022 09:02
Copyright Business Wire 2022.