Old Google and Momentive Karen Budel joined Customer Success Innovator as CMO, with Anne Ting promoted
REDWOOD CITY, CA., July 27, 2022 /PRNewswire/ — Totango, Inc.the industry’s only Composable Customer Success (CS) platform that helps businesses drive immediate value, tapped Google and Momentive alum Karen Budel as Chief Marketing Officer and promoted Anne Ting to the design director. Since the announcement $100 million in Series D funding last September, Totango tripled in size globally and onboarded a record number of new customers. These latest C-suite appointments reflect Totango’s relentless investment in the success of its own customers by continuing to improve their journey from both a product design and marketing perspective.
“Having been a senior marketing manager at two industry-leading public companies, I am energized by Totango’s world-class technology, bold vision and rapid growth: the perfect ingredients to scale the brand and business into new peaks,” Budell said. “With a product capable of delivering value from day one, I look forward to leveraging Totango’s engaged customer base and strong PLG movement to help us build on our success. We are a people-driven company. goals with a strong point of view, and our history positions us as the leading voice for the next generation of CS.”
Budell joins Totango from Momentive, the creator of SurveyMonkey, where she served as vice president of brand marketing and cross-functional driver for the NASDAQ-listed company’s rebranding and product suite. company. Previously, during his four years at Google, Budell led a storytelling and brand building team for YouTube Ads and was instrumental in launching the Google Marketing Platform. Having found success working with companies of all sizes, Budell’s 20-year career in brand building and leadership has been fueled by his roots in journalism and his passion for storytelling through integrated campaigns fueled by content.
Budell will report to Totango President and COO Jamie Bertasi and lead all marketing functions during Totango’s next phase of growth. She will also work closely with Anne Tingwho rises from senior vice president, marketing and growth, to chief design officer and will report to the CEO Guy Nirpaz.
“User experience is critical to customer success, so we’re doubling down on our leadership in this area,” Nirpaz said. “Karen will take all of our recent work on brand positioning and messaging to the next level, and Anne will now oversee product design and experience innovation throughout the customer journey, focusing on the notion that the customer journey is the product. These are key milestones, and we’re excited to have strong marketing and design leadership to drive our strategy forward.”
In a year of global hypergrowth, Totango promoted Jamie Bertasi to President & COO and filled its C-suite. Ready to expand into Israel and other countries, Totango also aims to double its global membership this year.
These new appointments come as Totango prepares for its annual appointment Customer Success Summit: Teams event, which will bring together CS practitioners and creators of innovative customer journeys at the Eden Roc Miami Beach Resort from September 14-16. Click here to register for the event.
Founded in 2010, Totango is the industry’s only composable customer success platform. Totango’s no-code visual software enables businesses to quickly deliver and optimize the best customer journeys, accelerate product onboarding and adoption, maximize customer retention, and increase user satisfaction. which translates into strong business results. Totango’s out-of-the-box journey templates (SuccessBLOCs) eliminate the friction of time and money spent implementing and maintaining old-school customer success platforms. As the only customer success software that combines a modern visual design and collaboration canvas, easy-to-use workflow orchestration tools, and out-of-the-box templates, Totango gives teams instant clarity and a full control to consistently create and execute best-in-class customer journeys. Start where you are and go with a modular platform that provides immediate value from day one, continuous recalibration as needed, and predictable large-scale growth. For more information and to start Totango for free, visit Totango.com.
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