The Real Brokerage appoints Dr. Madden Chief Marketing Officer

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A multi-faceted marketer to grow the real estate tech brand

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TORONTO & NEW YORK — The Real Brokerage Inc. (“Real“or the”Company”) (NASDAQ: REAX) (TSX: REAX), a technology-driven international real estate brokerage firm, today announced that Dr. Madden will join its leadership team as Chief Marketing Officer.

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Madden will be responsible for building brand awareness, increasing company visibility and implementing a strategic roadmap to scale the company’s agent base. As a proven growth marketer, she will help expand Real’s national and international footprint and increase demand generation through corporate events, field marketing and content strategy. Additionally, as Chief Marketing Officer, she will be instrumental in showcasing the company’s cutting-edge technology and bringing future innovations to market.

“I started my career in the startup space, so I could see right away that what CEO Tamir Poleg and the team have built is special,” said Dr. Madden, Real’s Chief Marketing Officer. “The company’s technology platform, competitive agent offerings and strong collaborative culture put Real in an optimal position to take its marketing to the next level.”

Madden is a multi-faceted marketing leader with over 20 years of digital and brand experience. In addition to building growth-focused roles at StubHub, OpenTable, and Rodan + Fields, Madden most recently served as chief marketing officer for luxury-focused, tech-focused startups in Silicon Valley. She holds a master’s degree in business administration with a concentration in marketing from Santa Clara University and a bachelor’s degree with high honors from the University of California, Santa Barbara.

“We are thrilled to have Dre join our leadership team and look forward to partnering with her to grow our brand,” said Chief Executive Officer Tamir Poleg. “His skills and experience align perfectly with our situation as an organization, and his insights will be invaluable as we continue to grow.”

About Real

The Real Brokerage Inc. (NASDAQ: REAX) (TSX: REAX) is revolutionizing the residential real estate industry by combining best-in-class technology with the trusted advice of agent-led experience. Real provides a cloud-based platform to improve efficiency and enable agents to provide a seamless end-to-end experience for buyers and sellers. The company was founded in 2014 and serves 44 states, DC and two Canadian provinces with over 6,000 agents. Additional information is available on its website at www.onereal.com.

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Forward-looking information

This press release contains forward-looking information within the meaning of applicable Canadian securities laws. Forward-looking information is often, but not always, identified by the use of words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “shall”, “should”, “could” or “could” occur or be achieved and other similar expressions. These statements reflect management’s current beliefs and are based on information currently available to management as of the date hereof. Forward-looking information contained in this press release includes, without limiting the foregoing, information relating to Real’s second quarter earnings call, the release of second quarter financial results and Real’s business and strategic plans.

Forward-looking information is based on assumptions which may prove to be incorrect, including, but not limited to, Real’s business objectives, expected growth, results of operations, performance, business plans and opportunities and financial results. Real considers these assumptions to be reasonable under the circumstances. However, forward-looking information is subject to known and unknown risks, uncertainties and other factors that could cause actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking information. These factors should be carefully considered and readers should not place undue reliance on forward-looking statements. Although the forward-looking statements contained in this press release are based on what management believes to be reasonable assumptions, Real cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this press release, and Real undertakes no obligation to update or revise them to reflect new events or circumstances, except as required by law.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220915006132/en/

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contacts

For more information :
Elizabeth Warrick
Director, Communications
[email protected]
201.564.4221

Investors, for more information:
Jason Lee
Vice President, Capital Markets and Investor Relations
[email protected]
908.280.2515

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