NEWPORT BEACH, Calif.–(BUSINESS WIRE)–Tebra, the digital backbone of independent healthcare practices, announced that Kevin Marasco has joined the company as Chief Marketing Officer. Kevin will lead the marketing team and report directly to CEO Dan Rodrigues. As CMO, he will lead all aspects of the organization’s marketing programs, as Tebra continues its mission to provide a comprehensive technology platform specifically designed to meet the needs of independent practices and expand access to care for patients around the world.
“We are delighted to welcome Kevin to Tebra,” said Dan Rodrigues, CEO of Tebra. “Our organization has doubled in the past year with the merger of Kareo and PatientPop, and Kevin’s vast experience will help to continue to build awareness and grow our combined offering in the market.”
Marasco brings over two decades of high-growth marketing leadership experience. Most recently, he served as CMO at Zenefits, where he led a major go-to-market transformation. This included a rebranding and repositioning of the business, a shift to organic marketing channels, and the launch of a product-driven growth movement. Previously, he served as CMO at HireVue, where he helped the company define a new category and grow from 10% to over 40% market share, while growing revenue by over of 4000%. Previously, he held senior marketing positions at Taleo (acquired by Oracle) and Vurv Technology.
“Healthcare is one of the last multi-trillion dollar industries to be digitally transformed and it is ripe for consumerization. Tebra’s mission is clear and necessary as patients demand a more modern and convenient experience. I am honored to join the company at an opportune time for the industry,” said Kevin Marasco. “My vision is for Tebra to continue to be known as a market leader for the incredible service and technology we provide independent contractors, and that society is the best place for practices and patients to connect and thrive.”
Tebra provides independent medical practices with a complete operating system to ensure the success of their practice. Late last year, Kareo and PatientPop, cloud-based leaders in clinical, financial and practice growth technologies, joined forces to form Tebra to support the connected independent practice of the future and modernize patient care. The combined offering includes modern websites, messaging and scheduling, telehealth, EHR, care delivery, practice management, billing, payments and analytics. Tebra supports more than 100,000 providers who deliver modernized care to more than 90 million patients in the United States
Last week, Tebra secured more than $72 million at a valuation of over $1 billion to expand its digital healthcare technology platform. Led by Golub Capital, this capital injection will accelerate Tebra’s merger plans, including increasing market share, expanding the combined product line and promoting the new brand in the market.
To learn more about Tebra, please visit the website.
In 2021, with a combined mission to unlock better healthcare, Kareo and PatientPop joined forces to form Tebra – the operating system for the connected practice of the future. With an all-in-one platform purpose-built to drive practice success and modernize every step of the patient journey, Tebra provides digital tools and support to attract new patients, deliver modern care, get paid quickly, and operate efficiently. . Tebra’s all-in-one platform includes a fully certified electronic health record (EHR), scheduling, insurance billing, patient payments, telehealth, and more. To learn how Tebra is committed to improving the success and well-being of patients and providers, visit www.tebra.com.