Tammy Henault named NBA chief marketing officer

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The National Basketball Association (NBA) today named Tammy Henault as NBA Chief Marketing Officer. According to the association, she will lead all global marketing efforts for the NBA and its affiliated leagues to engage fans and further the organization’s mission to inspire and connect people everywhere through basketball. -ball. Additionally, she will play a lead role in launching NBA platforms, working hand-in-hand with the product and content teams on the reimagined NBA app and NBA ID, the NBA’s new global membership program. league offering benefits and rewards to fans.

For his new appointment, the association said Henault will report to Mark Tatum, NBA deputy commissioner and chief operating officer, and will officially join the league on Nov. 21, 2022.

Henault is an award-winning marketing and media executive with a proven track record and experience in audience acquisition, retention and engagement, said Mark Tatum, Deputy Commissioner and Chief Operating Officer of NBA. “As the NBA continues to prioritize our direct-to-consumer offerings, we are thrilled to have Henault join our team and help us forge meaningful connections with NBA fans around the world,” he added. .

Prior to his new appointment, Henault led a team of over 150 employees who were responsible for brand marketing, partnerships and performance, as well as audience development, customer acquisition and retention at Paramount Global. Additionally, she worked as Managing Director of Consumer Marketing for Digital Products at The New York Times, where she led the acquisition and retention marketing team for the publication’s digital subscription business. . She has also held various direct-to-consumer marketing and performance positions in the divisions of PEOPLE, TIME and InStyle magazines.

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