The IRONMAN Group has hired Suzanne Cohen as the company’s new Marketing Director (CMO). Cohen joins the IRONMAN group’s management team after holding leadership roles at JPMorgan Chase & Co, Marriott International, Starwood Hotels & Resorts and respective luxury brands including W Hotels, The Ritz-Carlton, JW Marriott, St Regis and The Luxury Collection where she focused on consumer marketing.
“We are delighted to include Suzanne in our global leadership team,” said Andrew Messick, President and CEO of IRONMAN Group.
“Although we are known for our operational excellence, we recognize the opportunity to further evolve towards a customer-centric organization. Suzanne and her background are a perfect fit for where we want to be and how we seek to continue to find ways to improve the products and services that our community is passionate about.
Cohen has extensive experience in hospitality, wellness, retail and finance. According to IRONMAN, she… “will be responsible for creating the strategy and culture that will further build on the existing progress of the IRONMAN Group to become a world-class direct-to-consumer marketing and service organization.”
Global CMO role will focus on building capacity around critical marketing systems and processes across all brands including athlete development, event marketing, data analytics and pricing, digital media and social and communications.
Cohen joins the IRONMAN group after working as Managing Director, Branch Manager and Local Experience with Chase for the past three years. Previously, she held several positions at Marriott International following the Starwood acquisition, as Director of Brand Marketing, Luxury and Design Brands in North America, Senior Brand Director for W Hotels and, most recently, Vice President of Luxury Brands, Americas. .
Prior to entering the hospitality industry, Cohen worked with several advertising agencies and was also executive director of marketing and communications for the Jewish National Fund.
“I am more than thrilled to join the IRONMAN group and be a part of the long history of helping athletes achieve their goals,” said Cohen.
“There are so many opportunities to deepen our relationship with our current athletes and partners, and to inspire people of all abilities and backgrounds to lead active lives and define their own finish lines. “
Cohen holds a Bachelor of Science in Marketing and Transportation Logistics from the University of Maryland, College Park.