State Street selects Brenda Tsai as director of global marketing

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US financial services provider State Street has selected Brenda Tsai, an industry veteran with more than two decades of marketing experience, as the company’s new global marketing director.

Tsai joins State Street from DXC Technology where she worked as director of marketing and communications for more than a year. In her new position, Tsai will accelerate State Street’s marketing and branding activities. She will lead the company’s global marketing team.

During his extensive professional career spanning approximately 27 years, Tsai has worked with some of the biggest companies in the world, including giants like BNY Mellon, GM and FactSet. At GM, Tsai worked as global sales manager while State Street’s new global CMO served as global marketing manager at FactSet for nearly three years.

“State Street’s mission to create better outcomes for the world’s investors and the people they serve is critically important, and I’m excited to build on that goal to further amplify the company’s brand. said Tsai. “Our marketing organization is home to many talented and creative professionals, and I am committed to continuing to build on the success of teams and innovating for the future.”

Executive Removals at State Street

In March 2022, State Street announced the selection of Jesse Cole as the company’s Global Head of Private Markets. Last year, the finance giant chose country chiefs for three European markets.

In her new role, Tsai will report to Julia McCarthy, executive vice president and global head of customer experience at State Street. “We remain focused on placing an exceptional customer experience at the center of our strategy. As an award-winning global marketing executive known for applying business and operational rigor to creative brand and digital strategies, Brenda’s decades of experience in brand building and B2B marketing is an ideal fit to take the helm of our organization. global marketing,” McCarthy commented. .

US financial services provider State Street has selected Brenda Tsai, an industry veteran with more than two decades of marketing experience, as the company’s new global marketing director.

Tsai joins State Street from DXC Technology where she worked as director of marketing and communications for more than a year. In her new position, Tsai will accelerate State Street’s marketing and branding activities. She will lead the company’s global marketing team.

During his extensive professional career spanning approximately 27 years, Tsai has worked with some of the biggest companies in the world, including giants like BNY Mellon, GM and FactSet. At GM, Tsai worked as global sales manager while State Street’s new global CMO served as global marketing manager at FactSet for nearly three years.

“State Street’s mission to create better outcomes for the world’s investors and the people they serve is critically important, and I’m excited to build on that goal to further amplify the company’s brand. said Tsai. “Our marketing organization is home to many talented and creative professionals, and I am committed to continuing to build on the success of teams and innovating for the future.”

Executive Removals at State Street

In March 2022, State Street announced the selection of Jesse Cole as the company’s Global Head of Private Markets. Last year, the finance giant chose country chiefs for three European markets.

In her new role, Tsai will report to Julia McCarthy, executive vice president and global head of customer experience at State Street. “We remain focused on placing an exceptional customer experience at the center of our strategy. As an award-winning global marketing executive known for applying business and operational rigor to creative brand and digital strategies, Brenda’s decades of experience in brand building and B2B marketing is an ideal fit to take the helm of our organization. global marketing,” McCarthy commented. .

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