sparks & honey appoints its first chief marketing officer


NEW YORK, Feb. 17 10, 2022 (GLOBE NEWSWIRE) — Today, sparks & honey, the cultural intelligence consultancy of Omnicom (NYSE: OMC), announced the promotion of Kristin Molinari Cohen from Senior Vice President, Marketing and Business Development, to Director of Marketing, effective immediately. In this new role, she will oversee all marketing initiatives, including the development of public-facing intellectual property and the company’s influential cultural briefings, while continuing to lead client growth and development. Cohen will continue to report to Founder and CEO Terry Young.

Cohen has worked with Sparks & Honey for over five years, working closely with management to define the new category of data-driven cultural strategy. She has developed and scaled the business from repositioning the company in 2018 towards its consulting model to launching its proprietary AI-based cultural intelligence SaaS platform, Q™. During his tenure, Cohen also led the incubation of a set of modular products to help companies monitor culture in real time.

She has played a key role in the development and deployment of intelligence reports such as Truth, Trust and the Future of Commerce, The future of giving, Precision Consumer 2030, The equity effect and, the most recent Commercial bets 2022. Cohen has also been instrumental in launching new practice areas within the company, including the new Diversity, Equity and Inclusion practice which launched last year. Alongside Terry Young and the management team, Cohen will continue to grow and evolve the business, ushering in a new era for the decade-old company.

“Kristin has a proven track record of advising senior executives on how to think in a culture-driven manner. She has helped us build lasting relationships with senior executives from Fortune 100 government agencies, redefined our brand and has driven continued growth, giving our teams the runway to do outstanding work,” said Young. “In this elevated role, Kristin will continue to be a vital part of Sparks & Honey’s growth, helping brands to understand the business impact that permanent cultural intelligence can bring to their company.”

Prior to joining the team, Cohen held leadership roles in cutting-edge culture companies, including as editor of the award-winning food and travel magazine Saveur, after working at Condé Nast, Travel + Leisure and Allure. Cohen left the publishing world to become co-founder of Delicious Contents, a full-service editorial-focused creative collective that redefined content creation in the food sphere before heading to sparks and honey.

“From reinventing food culture to reinventing content creation, new things and next steps have always inspired me in my career. sparks & honey has given me the opportunity to work with innovative leaders who seek to use culture to define the new and the future for them in their organizations,” Cohen said. “I’m honored to be Sparks & Honey’s first Chief Marketing Officer and to help more organizations leverage the power of culture.”

About sparks and honey
sparks and honey is a cultural intelligence consultancy that helps organizations understand and take advantage of explosive cultural shifts, as well as cultural movements that develop over time. They leverage Q™, their custom SaaS platform, in combination with a powerful human network to quantify culture, decode future opportunities, and trigger transformation for brands and their consumers. Produced in conjunction with the World Economic Forum, Sparks & Honey’s recent intelligence report, Precision Consumer 2030was presented from the Davos stage in 2020. sparks & honey is part of the Omnicom Precision Marketing Group.

About Omnicom Group Inc. :
Omnicom Group ( is one of the world’s leading marketing and corporate communications companies. Omnicom’s brand networks and numerous specialist companies provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other communications services specialists to more than 5,000 customers in more than 70 countries. follow us on Twitter for the latest news.

Media Contact:
Melanie Capruso
Di Gennaro Communications
[email protected]

A photo accompanying this announcement is available at


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