VANCOUVER, BC /ACCESSWIRE/July 13, 2022/ Snipp Interactive Inc. (“Snipp”) (TSX-V: SPN) (OTC PINK: SNIPF), a global provider of digital marketing promotions, rebates and loyalty solutions, is pleased to announce the appointment of Tom Treanor as Chief Marketing Officer (CMO).
Mr. Treanor is an experienced marketing executive in the Software as a Service (SaaS) industry. Most recently, he was CMO for one of the leading Customer Data Platform (CDP) companies, Treasure Data. He has played a major role in shaping the trajectory of CDP’s growing category as a regular speaker at marketing and technology conferences globally, as a member of the CDP Institute Advisory Board, working with industry analysts at companies such as Gartner, Forrester Research and IDC and launching an industry news site at CDP.com. At Treasure Data, he helped businesses navigate the changing digital environment with growing digital engagement (and data volume) due to the pandemic, increased privacy regulations globally and the planned deprecation of third-party cookies – requiring greater focus on first-party data strategies. Mr. Treanor also brings deep experience in management consulting and high technology, having worked for Booz Allen and PwC Consulting, as well as HP and Sony Electronics. His education includes an MBA from Wharton, a Master of Arts in International Studies from the University of Pennsylvania, and a BA in Economics from UCLA.
Mr. Treanor said: “At a time when first-party data strategies and driving consumer engagement and loyalty are top priorities for businesses, Snipp’s offerings are extremely well positioned to help them. to engage their consumers and drive more meaningful first-party data. I’m excited to share Snipp’s technology and how the company is helping customers strengthen their efforts through acquisition, retention and customer engagement.”
“As we continue to grow the business, attracting talent like Tom is critical to our future plans. This is the first time in our history that we have been able to recruit someone of his caliber into the field of Marketing and look forward to the significant value Tom will bring to Snipp in his role as Snipp’s first Chief Marketing Officer.” said Atul Sabharwal, founder of Snipp.
Snipp also announces a grant of 3,000,000 stock options granted to its newly appointed executive. Options will vest one-third over twelve months and then over the following two years on a monthly basis until fully vested. The options have an exercise price of C$0.115 per common share and expire after five years.
Snipp Interactive Inc (TSX-V: SPN; OTCPK: SNIPF) is a platform as a service (PaaS) company in the global loyalty and promotions industry. Snipp’s proprietary and modular SnippCARE (Customer Acquisition, Retention and Engagement) platform enables its renowned list of Fortune 1000 clients and world-class agencies and partners to use various platform modules to execute long and short term programs and promotions, while continuously generating and capturing unique and unique data that is invaluable in providing insights to drive sales. SnippCHECK, the platform’s receipt processing module, has established itself as the undisputed leader and industry standard by powering a vast majority of all receipt-based promotions in North America. SnippLOYALTY, the platform’s large-scale modular loyalty engine, gives customers the flexibility to deploy all aspects of a standard loyalty program on a case-by-case basis. SnippREWARDS, the platform’s modular digital and physical rewards catalog, provides customers with global and easily deployable access to an extensive catalog of digital and physical rewards. SnippWIN, the platform’s gaming module solves the implementation and compliance challenges of offering games of chance and skill globally and enables global game deployment and administration of chance and skill in accordance with the law. For more information, visit the company’s website at www.snipp.com.
Snipp is headquartered in Vancouver, British Columbia, Canada, with a presence in the United States, Canada, Ireland, Europe and India. The Company is listed on the TSXV in Canada and is also listed on the OTC Pink market under the symbol SNIPF.
Caution Regarding Forward-Looking Statements
This press release contains forward-looking statements that involve risks and uncertainties, which may cause actual results to differ materially from the statements made. When used in this document, the words “may”, “would”, “could”, “will”, “intend”, “plan”, “anticipate”, “believe”, “estimate” , “expects” and similar expressions are intended to identify forward-looking statements. These statements reflect our current beliefs regarding future events and are subject to such risks and uncertainties. Many factors could cause our actual results to differ materially from the statements made, including factors discussed in our filings with Canadian securities regulators. If one or more of these risks and uncertainties, such as changes in demand and prices for the company’s products or the materials needed to manufacture those products, labor relations issues, currency fluctuations and interest rates, increased competition and general economic and market factors, occur or if the assumptions underlying the forward-looking statements prove incorrect, actual results may differ materially from those described herein as anticipated. , planned, anticipated or expected. We do not intend and undertake no obligation to update these forward-looking statements, except as required by law. Readers are cautioned not to place undue reliance on these forward-looking statements.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Copyright Snipp Interactive Inc. All rights reserved. All other trademarks and trade names are the property of their respective owners.
FOR MORE INFORMATION, PLEASE CONTACT:
Snipp Interactive Inc.
THE SOURCE: Snipp Interactive Inc.
See the source version on accesswire.com: