Skyword Appoints Boston Globe Media Chief Marketing Officer Peggy Byrd to its Board of Directors

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BOSTON, January 25, 2022 /PRNewswire/ — heavenly wordthe leader in content creation software and services, today announced that it has appointed Peggy ByrdMarketing Director of Boston Globe Media (BGM), to its Board of Directors.

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Peggy Byrd joins Skyword’s Board of Directors at a time of significant change in the marketing industry.

“Peggy is a media and digital marketing expert who understands changing audiences and their needs,” said Andrew Wheeler, CEO of Skyword. “As a proven innovator with a cross-platform perspective, her guidance will be an integral part of Skyword’s vision for the future. We continue to transform the way brands connect with their customers and Peggy shares our firm belief that brands need to inspire and build trust in this process.”

“We are at a time of transformation in the media industry,” Byrd said. “As industry leaders, we must not only focus on strategies to reach more targeted audiences, but also engage our community and build trust with consumers. Marketers have a unique opportunity to develop best branding and awareness practices that enable stronger relationships within the communities we aim to serve is what will drive the organic evolution of the business. I look forward to joining the Board of Directors from Skyword to help bring these ambitions to light.”

Byrd joins Skyword’s board of directors at a time of significant change in the marketing industry as brands strive to improve their digital experiences and their relevance to diverse audiences. With the most flexible content creation solution in the enterprise CMP space and an elite network of diverse content creators around the world, Skyword is in a unique position to help brands effectively realize their ambitions. Currently, Skyword is the only content marketing platform provider ranked as a leader by G2 and Gartner.

Background on Peggy Byrd

Peggy Byrd is the Marketing Director of Boston Globe Media. At BGM, she focused on amplifying the power of Globe journalism through innovative programs and partnerships, and evolving the way her publications forge stronger relationships with the communities they serve. serve, including a growing readership among younger and more diverse audiences.

Prior to joining BGM, Byrd launched Byrdsnest, an independent consultancy that provided strategic advice to media, brands, entertainment and nonprofits on integrated marketing, business development, partnership strategy, brand identity and customer/relationship management. Previously, she served as Senior Vice President of Multicultural Strategy at iHeartMedia and Entertainment (iHM), where she generated revenue and strategic partnerships on top-tier assets targeting African American, Hispanic, and LGBTQ audiences, including Steve Harvey’s Morning Show. Prior to iHM, Byrd was SVP, Media at the Advertising Council.

An expert in integrated marketing and audience development, she has a proven track record of creating high impact strategies and driving the growth of major media brands including TV One, Condé Nast, Time Inc./ESSENCE Communications , Sesame Street and Reader’s Digest. Graduated from brown university, Byrd received her Bachelor of Arts in Organizational Behavior and Economics. She also holds a Masters in Business Administration from from New York University Leonard N. Stern School work.

About Skyword

Founded in 2010, Skyword’s mission is to make it easy for brands to tell authentic stories that earn trust and build meaningful audiences. Skyword’s content creation technology, network of elite creators of storytellers and subject matter experts, and managed services help brands influence customers more effectively throughout their digital experience.

A private company headquartered in Boston, MASkyword has helped industry-leading brands create and publish over 1 million pieces of original content designed to build audience loyalty and drive business growth for their brands.

To learn more, visit skyword.com or email [email protected]

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