Online investment platform KUVERA.in has appointed Saurabh Pandey as chief marketing officer. In this role, Pandey will lead both traditional and digital marketing functions and be responsible for growing Kuvera’s position as a personal finance platform.
Pandey is a marketing and advertising veteran with over 20 years of experience designing and leading innovative and integrated marketing programs. Prior to joining Kuvera, he was CEO of The Better Home brand, a D2C brand of sustainable home care products created by The Better India and later acquired by Global Bees in 2021. He has worked on brands such as Britannia, Schneider Electric , Practo and more in his role as Head of Business Strategy and Creative Functions at Sunny Side Up, a full-service creative agency. Pandey has also been involved in brand marketing and product roles at startups such as Qyuki, ngpay and BP Energy. Saurabh has also worked at global network agencies like Oglivy and TBWA in account management and planning roles.
Gaurav Rastogi, Founder and CEO of Kuvera.in, said, “Saurabh is a highly experienced professional with a solid track record in building and building brands. We are extremely happy to have him with us. We are convinced that his vast experience in the field and his deep understanding of the customer will greatly help us in the next stage of our growth. »
Upon his appointment, Pandey said, “I am extremely pleased to be part of this dynamic team at Kuvera who have been instrumental in shaping the way the country views investments. In a world of fad diets, FOMO culture, and the next “trendy” thing, Kuvera has successfully socialized the fundamentals of investing – the cumulative power of starting early, diversifying, planning goals and to have a long term vision. With an AUM already leading the industry, my goal would be to reiterate Kuvera’s position as the safest place to invest while further accelerating growth, bringing millions of Indians as smart wealth creators and long term on the platform.
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