July 26, 2022
A former LLBean executive to further accelerate the brand’s global growth and connect with millions of new runners
WALTHAM, MA (July 26, 2022)/ENDURANCE SPORTSWIRE/ – Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and one of the world’s leading running and lifestyle brands, announced the appointment of Kathryn Pratt as Chief Marketing Officer, effective immediately. . In this role, Pratt will be responsible for the strategic development and execution of Saucony’s global brand initiatives, including brand positioning, direct-to-consumer sales, advertising, digital strategies, international growth initiatives and the expansion of Originals, the brand’s heritage lifestyle business. Pratt will report directly to Saucony Global Brand President Anne Cavassa and join the brand’s leadership team. (For a photo of Kathryn Pratt, please click here.)
“Saucony has grown significantly over the past few years, and Kathryn’s deep expertise in global marketing and thought leadership will help us develop and execute strategic initiatives focused on future expansion,” said Cavassa. . “Kathryn is a rare mix: she is a passionate leader and marketer with an unrelenting enthusiasm for building brands, creating emotional connections, engaging consumers and driving the business. She understands the deeper brand opportunity that comes from leading with purpose to drive our momentum forward as we connect with millions of new runners and style setters around the world. We are thrilled to have Kathryn join the team as we continue to drive a focused and inspired marketing offensive across all of our global platforms.
Pratt brings extensive experience as an innovative and creative global marketing leader adept at delivering powerful go-to-market strategies across retail channels, marketing disciplines and regions. She joins Saucony with over 25 years of experience building global brands, most recently at LLBean as Director of Brand Engagement and Outdoor Discovery Programs. In this role, Pratt developed and led disruptive campaign strategies that generated business and customer growth, media attention and engagement. Prior to her ten-year tenure at LLBean, Pratt held notable leadership positions including Group Vice President, Marketing for Kenneth Cole Productions and Chief of Staff to the Global CEO of Young & Rubicam.
“This is such a unique time in the running industry and a time of great opportunity for Saucony, a brand that continues to push the boundaries to break through, differentiate and engage consumers,” said Pratt. “It is a privilege to join Anne and the team in bringing Saucony’s history of innovation, design and heritage to the global marketplace, contributing to the brand’s mission and journey. the brand’s commitment to diversity, equity and inclusion (DEI), as well as sustainable practices, are values that resonate deeply with me.And as an iconic 128-year-old brand, Saucony occupies a coveted position and distinctive, which makes future opportunities even richer.
Pratt graduated from Siena College with a BS in finance.
About Saucony: Saucony, the “Original Running Brand” and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that combines innovation, style and culture. Widely recognized for its award-winning technologies, including PWRRUN™ PB, PWRRUN+™ and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel for road, trail and originals. Founded in 1898, Saucony exists to inspire and serve all humans to live their best lives by providing access to running, self-expression and creating a better world. For more information, visit www.saucony.com.