SaaS, Technology Marketing Director Jason Dyer brings go-to-market insights to key foreigners


Executive positions at Google, Nortel and Nokia highlight Dyer’s expertise in brand building

Jason Dyer, CMO, Chief Outsiders

Executive positions at Google, Nortel and Nokia highlight Dyer’s expertise in brand building

DALLAS, TX, March 23, 2022 (GLOBE NEWSWIRE) — Jason Dyer, chief technology marketing officer, has joined the team of more than 100 chief marketing officers (CMOs) at Chief Outsiders, a leading consulting agency in country marketing, focused on the growth strategy.

Dyer – with deep hands-on experience gained with blue chip brands such as Google, Nokia and Nortel Networks – is available for appropriately sized client engagements with the mid-market companies that make up Chief Outsiders’ customer base.

Considered a broad-spectrum marketer, Dyer delivers insights that have increased subscribers, revenue, and sales. He is particularly adept at preparing businesses to face digital disruption and maintain their competitive advantage in their market.

As CMO of SaaS company TrueSpot, Dyer’s efforts leading strategic and tactical marketing efforts helped the platform secure new funding while achieving triple-digit growth projections. He brought his well-crafted growth formula to the American Heart Association, where as senior vice president of integrated marketing, he led efforts to grow content syndication from 4 billion to 36 billion a year. worldwide. This new content monetization model is responsible for a seven-figure revenue stream that the global charity can now rely on to fund its charitable efforts.

An earlier highlight, as the sales and marketing leader for QuickOffice, led to explosive growth of apps in the Apple, Amazon and Android marketplaces and the eventual sale of the entity to Google.

“Jason applies decades of mobile technology know-how to troubleshoot businesses facing disruption to accelerate business and force exit events,” said Clay Spitz, managing partner, Chief Outsiders. “Jason creates and executes strategies and roadmaps that drive sales and build brand value for blue chip brands and start-ups.”

Dyer received his MBA from Southern Methodist University and has a BS in journalism and advertising from the University of Nebraska, Lincoln.

About the Chief Outsiders

Chief Outsiders, LLC is a national “Executives-as-a-Service” company, with more than 100 Fractional Marketing Managers/Chief Marketing Outsiders (CMOs) engaged from coast to coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or above in one or more operating companies. Chief Outsiders has served on the leadership team of over 1,400 client companies to drive growth strategy and execution plans by providing instant access to talent with highly personalized and flexible engagements.

Due to its market-based growth plans, the quality of its leadership and its experienced team, Chief Outsiders has been recognized for the past eight years by Inc. Magazine as one of the 5,000 private companies with the fastest growing in the United States, and was recognized in 2019. as a little giant Forbes. Chief Outsiders CEO Art Saxby and Principal Pete Hayes are co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon bestseller for business owners and CEOs. For more information on companies that trust Chief Outsiders as their primary source for accelerating business growth, click here.


CONTACT: Sterling Wilkinson Chief Outsiders [email protected]

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