LOUISVILLE, KY, Feb. 22 28, 2022 (GLOBE NEWSWIRE) — Karlin Linhardt, a longtime chief marketing officer (CMO) who provided world-class marketing insights to well-known brands such as McDonald’s, Subway, Papa John’s and Anheuser-Busch, is now able to deliver similar results to small and medium-sized businesses as a member of Chief Outsiders, it was announced.
Linhardt joins the team of more than 100 split CMOs at Chief Outsiders, and is available for appropriately sized client engagements that make up the firm’s customer base. Linhardt’s leadership has enabled the turnaround, innovation and growth of top brands in the QSR/fast casual and CPG/alcohol spaces.
Throughout his storied career leading marketing efforts for multi-unit retail brands, Linhardt has espoused a simple truth: all retail is local. This “think globally, act locally” approach was key during his tenure at Papa John’s International, where, as global CMO, Linhardt managed to deliver the first positive sale in 2½ years while driving a turnaround in performance. He achieved his first QSR success at McDonald’s, where, as a senior marketing executive, he drove double-digit sales growth in the family/Happy Meal segment for two years.
It took a different set of skills to drive success at Subway, as Linhardt joined the sandwich giant just as the company was dealing with a scandal involving its longtime spokesperson. As Senior Vice President of Marketing at Subway, Linhardt led the successful rehabilitation of the company’s family image, with growth in sales and all major consumer metrics highlighted after the brand relaunch. .
“Karlin delivers effective brand and product positioning and high-impact action plans with a sense of urgency,” said David Vroom, Managing Partner, Chief Outsiders. “He demystifies digital for effective integration and measurable results, while leading teams that help business owners focus on research, analytics, and budget/risk management for seamless execution.”
Linhardt earned her bachelor’s degree in journalism from the University of Missouri-Columbia.
About the Chief Outsiders
Chief Outsiders, LLC is a national “Executives-as-a-Service” company, with more than 100 Fractional Marketing Managers/Chief Marketing Outsiders (CMOs) engaged from coast to coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or above in one or more operating companies. Chief Outsiders has served on the leadership team of over 1,400 client companies to drive growth strategy and execution plans by providing instant access to talent with highly personalized and flexible engagements.
Due to its market-based growth plans, the quality of its leadership and its experienced team, Chief Outsiders has been recognized for the past eight years by Inc. Magazine as one of the 5,000 private companies with the fastest growing in the United States, and was recognized in 2019. as a little giant Forbes. Chief Outsiders CEO Art Saxby and Principal Pete Hayes are co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon bestseller for business owners and CEOs. For more information on companies that trust Chief Outsiders as their primary source for accelerating business growth, click here.
Karlin Linhardt, CMO, Chief Outsiders