Feldman joins integrated digital marketing leader to Build best-in-class brand growth strategy
SAN DIEGO–(BUSINESS WIRE)–Power Digital, a leading full-service digital marketing company that uses data, analytics and proprietary technology to drive commerce, today announced the arrival of Stephanie Feldman as Power Digital’s first Chief Marketing Officer (CMO). Feldman joins the organization from consulting firm PwC to drive the brand’s strategic vision, positioning Power Digital as the premier digital partner for B2C and B2B businesses seeking growth, using their proprietary technology platform, SPRnova™.
“Hiring a CMO for Power Digital has been a goal of ours for some time now, but we wanted to make sure we had the right hire and had a dynamic leader,” said Grayson Lafrenz, CEO and founder of Power Digital. “We looked for a long time and we found the ideal person in Stephanie! I couldn’t be more excited to have Stephanie lead us on this transformative journey and join our leadership team. His experience, energy and passion for taking Power Digital brand marketing to the next level is exactly what we were looking for, and we couldn’t have asked for more. It’s time for everyone to know who we are and what we do, and I’m confident Stephanie will do that and more.
Feldman brings over 15 years of experience as a marketer specializing in digital, customer and employee experience. Prior to joining Power Digital, Feldman was the marketing manager for PwC’s Digital Services business, focused on driving the company’s progressive digital and emerging offerings. There she elevated work with brands like Chipotle, Wyndham and AXS – the latter having improved accessibility for millions – and earned the company a Fast Company Innovation award.
Prior to PwC, Feldman led the development of the first social media division at Digitaria (later becoming Mirum, and now Wunderman Thompson), a leading digital agency within WPP. Feldman led initiatives for brands like Oakley, revamping their global social media strategy, and built the first B2B digital programs from Intel, LPL Financial and Royal Caribbean, among others. Previously, she created early social media influencer programs for Chiquita’s Fresh Express at strategic communications agency Double Forte and led media relations for CamelBak, E3 and Major League Gaming.
Feldman has been a keynote speaker at MarTech, ITSMA and with Mattel at Social Media Marketing World, and has trained hundreds of people at PwC on ways to work differently. She is an active technology advisor for SPAC, Alpha Capital Acquisition Company, and has been named to DMN’s Marketing Hall of Women and Women Who Mean Business. Additionally, Feldman is the author of Showing Up Smart, served on the board of Athena to Advance Women in STEM, and holds a Bachelor of Arts in Communications from the University of California, San Francisco. Diego.
“I’m excited to join Power Digital to elevate the brand from within as a partner in the business,” Feldman said. “My philosophy has always been that marketing to have to Strategically position in go-to-market initiatives to cultivate innovation, drive new revenue streams, build brand value, and enable meaningful relationships with customers and partners. Power Digital understands exactly that.
In this new role, Feldman will focus on telling the Power Digital story by building a best-in-class marketing organization that will operate like a media company, underpinned by bold, strategic creativity, real-time thinking and state-of-the-art. nimble-minded. Over the next few months, Feldman’s goal is to provide the market with significant business and growth stories and generate revenue through multi-touch marketing strategies.
For more information, visit www.powerdigital.com.
ABOUT DIGITAL POWER:
Power Digital is a leading data-driven performance marketing company, nationally recognized for its ability to combine the best of art and science. As a full-service, technology-focused company, the company offers an integrated strategy at the intersection of brand marketing and performance marketing. Power Digital is focused on helping brands grow revenue and increase profits by using their first-party data and Power Digital’s data warehouse to drive strategy, creating compelling value for customers. Unique to Power Digital, its proprietary SPRnova™ machine learning platform can analyze growth opportunities for any business with a corresponding roadmap on how to execute and track progress across every marketing channel. Leveraging its team of the nation’s top strategists, creatives, data scientists and technologists, Power Digital delivers scalable, actionable marketing solutions for every stage of the funnel and for every stage of the customer journey. For more information, visit www.powerdigital.com.