PointClickCare Announces Appointment of Annie McBride, Chief Marketing Officer, to Executive Team


Content of the article

Industry veteran brings over two decades of experience as company strives to improve health outcomes for everyone

MISSISSAUGA, Ontario — PointClickCare Technologies, a leading healthcare technology platform enabling meaningful collaboration and access to real-time information, announces the appointment of Annie McBride as Chief Marketing Officer. Annie is a tenured Marketing and Product Manager with over 20 years of experience in digital agency, marketing and strategy, consumer brand management, medical IT and devices. medical and SaaS product management. Annie has joined the PointClickCare leadership team as the first CMO with plans to execute the strategy by bringing best-in-class customer-centric voice, data-driven insights, marketing technology innovation and collaboration models that will enable marketing to serve as an engine of growth. and market development in the elderly care, acute care and payer sectors.

Content of the article

“I am grateful for the support of Dave, Julieann and the Board of Directors and their vision of how the marketing discipline can contribute to the growth, trajectory and maturity of the organization. I am passionate about the power of the intersection of healthcare and technology and how, at this point, we can solve complex client challenges, significantly improve the quality of care delivered, and equip providers with the right information. at the right time in the right care setting. better outcomes for the person who needs it most, the patient,” says McBride. “I am thrilled to be part of a company, a culture and a mission that will enable us to materially transform the way health care is delivered.”

McBride most recently served as Vice President of North American Marketing for the Sleep and Respiratory Care business at ResMed Inc., a global public medical technology company focused on the treatment of sleep apnea and respiratory disease. other chronic respiratory conditions. While at ResMed, McBride worked to realize the $2 billion revenue portfolio in North America, including health technology, data integrations, patient apps, interfaces and devices. connected. During her 10 years at ResMed, she also led the transformation of the medical devices business by building a SaaS portfolio through acquisitions as Vice President of M&A and Strategy for SaaS. Prior to joining ResMed in 2012, McBride used her digital marketing agency background and MBA to hone her strength and passion in managing products in the consumer and medical sectors in global markets. In addition to her role at ResMed, McBride served on the board of Xealth, a digital health prescribing platform company serving many of the largest health systems in the United States.

“Annie is enthusiastic about improving healthcare delivery through innovative technology, women in leadership and diversity of thought, and we are thrilled to welcome her to our leadership team,” said said Dave Wessinger, CEO and co-founder of PointClickCare. “This role is a critical part of our ability to drive change that will transform healthcare across the continuum and the industry as a whole, and Annie’s business strategy expertise combined with years of cycle management life of products will inform its approach to compelling and creative programs and partnerships that will ensure we continue to deliver on our mission.

Content of the article

To learn more about how PointClickCare empowers, connects and advances care, visit www.pointclickcare.com.

About PointClickCare

PointClickCare is a leading healthcare technology platform enabling meaningful collaboration and access to real-time information at any stage of a patient’s healthcare journey. PointClickCare’s unique platform spans the continuum of care, supporting proactive, holistic decision-making and better outcomes for everyone. More than 22,000 long-term post-acute care providers and 1,600 hospitals use PointClickCare today, enabling care collaboration and value-based care delivery for millions of lives in North America .

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220622005127/en/



Nicole Das
Media Relations
[email protected]

Alison Minaglia
Relations with analysts
[email protected]



Comments are closed.