PierceGray Seeking Marketing Director for Blue Ridge Global

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October 14, 2022 – As business becomes more global and complex and power shifts from producers of goods and services to consumers, the marketing manager’s job of planning and coordinating marketing activities has become more difficult and far more influential. . PierceGray is currently seeking a new Chief Marketing Officer for Blue Ridge Global.

In August 2022, Jeff Hawkins joined Blue Ridge as CEO and is looking for a new CMO who will lead the design and execution of the marketing strategy for this $20 million company that will grow four to five times over the next four to the next five years. . Blue Ridge has a clear path to reach $80 million in revenue, and the CMO will play a key role in the growth plan through demand generation, campaign management, digital marketing management, and execution. events. The CMO can be based anywhere in the United States, with a preference for Atlanta, GA, or Chicago, IL.

The successful candidate will have extensive experience creating value through digital channels (e.g. site, email, app) and marketing programs (e.g. SEO, paid social media, programmatic media, web marketing, etc.) email), etc They should also have knowledge or ability to learn Marketo, Hubspot, and/or Pardot to help the team manage leads, email campaigns, and analytics. In addition, candidates must have demonstrated project and program management skills; able to deliver business results in unsophisticated, underfunded and ambiguous environments without direct oversight.

Blue Ridge is the creator of the leading supply chain platform for distributors, retailers and manufacturers. As a fully configurable supply chain planning software solution, Blue Ridge improves forecast accuracy, operational efficiency, profitability, and competitive advantage in real time.

PierceGray is a specialist, retained executive search firm focused on building leadership teams in investor-backed environments. The company is function-driven, hiring executives and building teams in the following disciplines: Operations and Supply Chain; Sales and Marketing; finance and transformation; and general management. PierceGray’s clients include private equity and holding companies as well as public companies across North America. PierceGray has been in business since 2006 and serves customers in nearly every industry sector in North America.

Marketing Directors

As business becomes more global and complex and power shifts from producers of goods and services to consumers, the marketing manager’s job of planning and coordinating marketing activities has become more difficult, according to recruiters. Yet, executive search firms have no shortage of assignments for this important C-level position.

According to the latest research report from Forrester and Heidrick & Struggles, the current demands of the business landscape have only increased the contribution of CMOs. The survey found that CMOs are building strong relationships with the Head of Product and R&D to prepare their organizations for digital disruption.

“We see CMOs moving beyond functional expertise to take responsibility for driving overall growth within their organizations,” said Sheryl Pattek, vice president, executive partner CMO at Forrester. “They become key strategic partners on the leadership team and know that collaborating with the rest of the C-suite will be critical to their success.”

Here’s a sample of recent CMO research from Hunt Scanlon Media’s archives:

ZRG Partners, a leading research firm backed by private equity firm RFE Investment Partners, recently helped recruit Mark Gaydos as Chief Marketing Officer of NASDAQ-listed CalAmp in Irvine, California.. Lisa Hooker, Managing Director and Head of Technology Practice, led the engagement with Douglas Madden, Managing Director of Technology Practice. “Mark’s proven product marketing leadership, demand generation expertise, and deep understanding of enterprise software and technology companies will be extremely valuable to CalAmp as we continue our transformation into a leading software provider as a than service,” said Jeff Gardner, CEO of CalAmp. .

Mercedes Chatfield-Taylor, co-founder of Artico Search, has appointed Jen Jones as chief marketing officer of commercetools, a platform for next-generation B2C and B2B commerce. In her new role, Ms. Jones oversees commercetools’ global brand, marketing and corporate communications efforts, including brand strategy and design, customer marketing, demand generation, product marketing, marketing analysis and operations. Prior to joining commercetools, Ms. Jones was Director of Marketing at Dataminr. With offices in San Francisco, New York, and Austin, TX, Artico is off to one of the fastest start-ups among boutique search companies in recent memory.

ON Partners recently appointed David Greenberg as Chief Marketing Officer of Converseca, a provider of conversational AI solutions for enterprise sales teams. Consultant Aaron Clark led the assignment. “We are filling a real need with applied AI,” said Jim Kaskade, CEO of Conversica. “I am delighted to have David join our leadership team roundtable. His marketing leadership experience with virtually every high-growth success in the Pacific Northwest will prove vital and contribute greatly to Conversica’s success in 2022. I need a strong marketer to guide Conversica to the growth and market dominance in an era of explosive competition. I couldn’t be more excited to start the year adding David’s energy and expertise.

Related: Caldwell Hires Marketing Director for Armis

Contributed by Scott A. Scanlon, Editor; Dale M. Zupsansky, editor; and Stephen Sawicki, Editor – Hunt Scanlon Media

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