ParkourSC Appoints Holly Roland as Chief Marketing Officer


SAN JOSE, Calif.–(BUSINESS WIRE)–ParkourSC, a leader in supply chain technology solutions, today announced the appointment of Holly Roland as Chief Marketing Officer. The appointment comes amid the company’s rapid growth following its recent acquisition of Qopper and the expansion of ParkourSC’s proprietary digital supply chain operations platform to incorporate smart digital twin technology.

Roland, a seasoned veteran of product strategy, marketing, and leadership, has been driving double-digit growth for companies like Oracle and SAP for more than two decades. She has been working closely with ParkourSC’s leadership team, led by CEO and President Mahesh Veerina, since late 2021, guiding the company through a successful rebranding initiative, driving the creation of categories for the solution. the company and creating a momentum to go to market. . She is concurrently an operating partner at Cota Capital, a multi-stage venture capital firm, where she has helped several portfolio companies position their solutions for large enterprise sales and establish high performance operational strategies.

“We are delighted to welcome Holly to our management team on a permanent basis,” said Mahesh Veerina, CEO and President of ParkourSC. “Holly’s expertise has been instrumental in driving our significant growth and market penetration. Not only have we redefined ourselves in the market with ParkourSC, but we continue to gain market share, secure top-tier customers, and establish and grow deep strategic engagements with pharmaceutical and biologics manufacturers, CDMOs and cold chain logistics and packaging companies. Holly’s deep industry knowledge and expertise will be invaluable as we continue to grow the business through our unique category-defining proposition, core values ​​and tangible added value for existing and potential customers.

Roland’s previous experience included six years at SAP as vice president of Virsa, an SAP company, and later as vice president of strategic portfolio marketing. She also spent nine years over two stints at Oracle in strategy, product management and go-to-market roles – first as Director of Emerging Markets and Technology with its Hyperion Solutions business, then from 2015. to 2018 as Vice President, Go-to-Market Strategy. .

Roland graduated with a BSc, Cum Laude, in Commerce and Economics from Santa Clara University’s Leavey School of Business and was honored as one of Treinsurance and risk magazine’s 100 most influential people in finance – Technology.

“Joining ParkourSC’s leadership team provides an opportunity to be part of building something truly unique in supply chain technology,” said Holly Roland, newly appointed CMO at ParkourSC. “As global supply chains continue to be pressured, we are taking customers beyond simple supply chain visibility to a much richer and more immersive environment, powered by intelligent, data-agnostic, deep collaboration and instant communication across supply chain ecosystems, all geared towards innovation, competitive advantage and optimized supply chain execution.

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About Parkour SC

ParkourSC digitizes supply chain operations to improve resilience, increase agility and drive strategic innovation. Our digital supply chain operations platform is powered by next-generation technologies such as large-scale graph modeling, AI/ML, and real-time massive data ingestion from IoT and other systems and signals. Customers use ParkourSC to create intelligent digital twins of their supply chain, continuously align planning and execution, drive collaboration across the extended enterprise, and increase profitability by delivering new technology-enabled products , ensuring quality, compliance and sustainability, and eliminating millions of dollars. of waste. For more information, visit:


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