Opportunities in Innovative Digital Financial Products and Services for Women’s Economic Empowerment


DUBLIN, March 8, 2022 /PRNewswire/ — The “Nine Mega Trends Leading the Sheconomy” report has been added to from ResearchAndMarkets.com offer.

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This in-depth study covers the nine major trends leading to the growth of the women’s economy.

The study includes both the recent scenario as well as the outlook of socio-economic trends, such as annual income, annual wealth and purchasing power of women, new consumption preferences, changing social status of women, the female talent pool, women in leadership positions in business and politics and the rise of women’s entrepreneurship.

Women make up 48% of the world’s population and 35% of the global workforce. In the coming years, the world will see an increase in the number of female graduates, post-graduates and in the workforce, women in management and leadership positions, and the rise of consumer power in the hands of women. .

Women become decision makers in the purchase of most durable consumer goods, health and beauty items, groceries, cars and homes. Women in emerging countries, such as South Africa, Chinaand Indiarepresent one of the most important growth opportunities for an investor today.

The main sectors that investors can focus on, bearing in mind women’s spending habits, would be food, health and beauty, apparel, financial services, healthcare, consumer goods durable goods, telecommunications services, automotive and real estate. The women-led economy is poised to overtake the economies of the largest nations in the next 5 years.

Harnessing this growth and understanding women as customers will be critical to business and economic prosperity. Organizations need to have more female-centric business models to target them as customers. Companies need to focus on empowering women to help them achieve board seats that can generate more revenue.

Countries need to develop strong policies for the development of women by reducing the gender gap in the workforce and the gender pay gap. Equal employment rates for men and women would boost economic growth by 5-9% in developed countries and could add 30% to economic output in developing countries.

Increasing women’s economic power will result in changing consumption and purchasing behaviors and will open up new opportunities in consumer goods and service businesses. The trend will also have an impact on the distribution channels adopted by companies. This will create immense potential for online retail, large-format convenience stores and home services.

Main issues addressed

  • What are the top nine mega trends driving the Sheconomy today and in the next 10 years?

  • How will each of these mega trends shape up today and tomorrow?

  • How do companies understand female-centric megatrends? What are they changing in their business models to accommodate this change?

  • What are the main growth opportunities to watch over the next decade?

  • What are the critical success factors for the growth of companies looking to enter this space?

Main topics covered:

1. Strategic imperative

  • Why is growth getting harder and harder to achieve?

  • The strategic imperative

  • Our Mega Trend universe – Overview

  • Growth opportunities fuel the growth pipeline engine

2. Growth environment

  • Our universe Mega Trend – Impact of digital identity

  • Nine Mega Trends Leading Sheconomy – Key Indicators

  • Growth opportunities critical to future success

3. Analysis of trending opportunities

  • Trending Opportunity Overview

  • Mega trend 1 – Women as an economic power

  • Mega trend 2 – Increase in women’s purchasing power

  • Mega trend 3 – Growth of the female labor force in the world

  • Mega trend 4 – Rise of female entrepreneurship

  • Mega trend 5 – Women increase their political participation

  • Mega trend 6 – Women access management positions in the company

  • Mega trend 7 – Women as a new wave of consumers

  • Mega trend 8 – There are more female graduates than male graduates

  • Mega trend 9 – Change in the social status of women

4. Universe of growth opportunities

  • Growth Opportunity 1 – Innovative digital financial products and services for women’s economic empowerment

  • Growth Opportunity 2 – FemTech Innovations to Address Women’s Health Challenges

  • Growth Opportunity 3 – Gender-Based Retail Model to Meet the Needs of New Age Female Consumers

5. Appendix

For more information on this report, visit https://www.researchandmarkets.com/r/u86gay

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SOURCE Research and Markets


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