Nuula adds wealth management to its list of financial products


TORONTO, June 2, 2022 /PRNewswire/ — Nuula, a fintech company focused on providing small businesses with the tools and capital they need to succeed, today announced its partnership with OneVest to launch an integrated wealth management feature in the Nuula app designed to meet the needs of entrepreneurs.

Nuula (PRNewsfoto/Nuula)

Small business owners are generally solely responsible for their own wealth management. From retirement to investing to planning for major life events, they don’t benefit from employer programs. Additionally, wealth management is complicated by the fact that often the wealth of small business owners is tied solely to their business. According Forbesone-third of small business owners have no retirement savings plan at all.

Nuula is launching a new wealth management service to give small business owners a way to diversify their wealth and plan for critical life milestones like retirement, buying a home or expanding their family.

Nuula chose OneVest because it provides a highly competitive private wealth management service that offers a simple, goal-based approach that can be tailored to the risk profile, age and stage of the entrepreneur, in addition to flexible access to capital, all of which are essential. to small business owners.

Nuula users will now be able to fund an investment account, set goals, and track their progress. Additionally, the feature provides users with a fully automated, activity-driven, goal-based investing experience personalized for them.

“Private Wealth Management – a service typically reserved for high net worth individuals – is now available to small business owners and entrepreneurs on the Nuula app,” said Marc Ruddock, CEO of Nuula. “Small business owners can easily invest for clear goals like retirement and avoid the inherent risks of having all their capital tied up in their business. The solution is fully integrated with Nuula, so our customers can run their business and their investments in one place. We want to empower small business owners to succeed in all aspects of their lives and helping them build wealth is an important part of that.”

“OneVest, integrated with the Nuula app, gives users an easy way to design smarter investment portfolios aligned with what matters to them,” said Amar Ahluwalia, co-founder and CEO of OneVest. “We are thrilled to partner with Nuula and offer small business owners and entrepreneurs an easy way for them to grow their investments while reducing risk.”

Nuula’s Wealth Management service will allow small businesses to set specific investment goals and milestones; monitor the performance of their investments, which are actively managed and automatically rebalanced on their behalf; and potentially benefit from sophisticated investment solutions comprised of unique asset classes and investment strategies.

Nuula will announce additional features and partnerships in the coming months.

About Nuula
Nuula is building the future of small business success. Launched in 2021, Nuula is a financial services and technology company focused on serving the small and medium business community. Nuula provides real-time data and analytics, allowing businesses to manage cash flow, monitor credit scores and user reviews, and more. To learn more about Nuula, visit

About OneVest
OneVest is a fintech company on a mission to reinvent wealth management. The company offers an integrated Wealth-as-a-Service (WaaS) platform that allows any business to offer personalized investment portfolios via a simple API. OneVest handles all the complexities of cutting-edge corporate wealth management. OneVest is backed by notable investors including Luge Capital, OMERS Ventures, AAF Management, FJ Labs, NAventures, Panache Ventures and Harvest Venture Partners. For more information, please visit



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