Novidea Hires Julie Shafiki as Chief Marketing Officer to Drive Global Brand Awareness and Growth


BOSTON and LONDON, January 13, 2022 /PRNewswire/ — Novidea, creator of a data-driven, cloud-native platform optimizing the entire lifecycle of insurance policies and distribution, has named Julie Shafiki its new Chief Marketing Officer (CMO).

Julie Shafiki, Marketing Director, Noidea

Noidea’s cloud born insurance platform is built on Salesforce. It provides a customer-focused solution for brokers, agencies and MGAs looking to more effectively manage the entire policy and distribution lifecycle across all lines of business. Created specifically for insurance professionals, Noidea turns data into actionable insights. With real-time visibility into all aspects of insurance business, clear reporting, and powerful analytics tools, brokers, agencies, and MGAs can close more sales and improve customer relationships.

Noidea’s growth has been driven by these customers’ need to move from legacy systems to a truly cloud-based, data-driven platform. This need has been accelerated and highlighted by an increased need to support on-the-go work anywhere and anytime.

As CMO, Shafiki leads Novidea’s global marketing strategy, including brand awareness building, public/analyst relations, lead generation, digital marketing, product marketing, as well as field marketing, partner and customer..

“I was drawn to the clear vision of the business. Novidea delivers true innovation, with a revolutionary platform that is truly transforming the way insurance brokers, agents and MGAs work, bringing them all into in the age of digital transformation.” Shafiki said.

She added: “I also like Novidea’s culture, which is based on mutual respect and values ​​people for their professionalism, their ideas and for being decent human beings. By working with Novidea’s top talent, I will institute a marketing strategy which will expand our brand awareness and growth on a global scale.”

Over the past 25 years, Shafiki has built teams of experts, bringing high-growth global technology companies to their next stage of commercial maturity, including three IPOs and a m&A. Most recently, she served as CMO for Kryon, a leader in enterprise automation.

Prior to Kryon, Julie worked for a number of fast growing companies including Voyager Labs, Tufin® (NYSE: TUFN), Lumenis, Comverse, PowerDsine (NASDAQ: MCHP) and Amdocs (NASDAQ: DOX). She holds an MBA from Tel Aviv University and a BA of Colgate University in New York.

Roi Agababa, CEO of Novidea, said: “A key aspect of our growth strategy at Noidea is to hire the best talent with a proven track record. Julie is a great example of the kind of dedicated and experienced professional we want on our team. We are delighted to have him by our side as we continue to expand into new global markets.”

The addition of Shafiki is the latest in a series of milestones for Noidea. In June 2021, the company raised $30 million in a Series B fundraiser. In August, Noidea joined the ACORD Solutions group to help shape the future of the insurance market. And in October 2021, Noidea has been named to FinTech Global’s InsurTech100 list for two consecutive years.

To stay up to date on how Novidea’s technology and team of insurance experts are helping brokers and agencies around the world future-proof their businesses, Register for the Noidea newsletter.

About Novidea

Novidea is a global provider of an innovative, data-driven insurance platform that enables brokers, agents and MGAs to manage the end-to-end customer journey and drive growth throughout the cycle distribution life. With Novidea, the insurance industry has a trusted partner who can help them easily transition their business into the digital age.

The Novidea platform, designed to leverage the power of Big Technology from Salesforce, provides a comprehensive ecosystem that covers all aspects of an insurance business, including a 360 degree view of all management information , an integrated front and back office and automated workflows. that streamline each phase of the insurance journey.

Using cloud technology, brokers and MGAs have instant access to all client data, with actionable insights, from any device, anywhere. Noidea customers are empowered to make more informed decisions and deliver greater customer value as true risk consultants through products and services tailored to individual needs. Noidea supports 100+ clients including Agents, Brokers, MGAs and the London market, managing more than 20 million policies in 20 countries around the world.

For more information:
michelle barry
[email protected]
+1 603 809 2748

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