“The biggest cost in higher education today is student acquisition and with the hiring of Catie, we’re working to help Noodle (and by extension our college nights) cut costs by using innovation to creatively find, attract and enroll students in our programs,” says Hoyt. “We’re confident Catie will have an immediate impact and we’re excited to see what she can do.”
Hoyt added, “I’m so proud to work for a company where female leaders are so strongly represented and I’m thrilled to welcome another accomplished and powerful woman to our leadership team.”
Starr has spent her career helping financial services and education companies accelerate growth through customer acquisition, retention, and cross-marketing efforts. With over 15 years of marketing experience, Starr has held growth marketing roles at brands including Discover, Charles Schwab, and GE and helped launch new products and business lines for credit cards, deposits and lending products. Starr spent over three years at Wiley where she was Head of Marketing for the Education Services business and most recently served as SVP, Growth Marketing at OppFi, where she led a shared services marketing organization focused on customer acquisition and portfolio marketing.
Catie received her Bachelor of Arts in Advertising from Bradley University and holds an MBA with a concentration in Marketing Management from San Diego State University.
Noodle is a Certified B Corp that builds great online, agile programs that enhance campus-wide teaching and technology. Since January 2019, Noodle has launched as many online programs with elite American universities as all of its competitors combined. Its network of universities, higher education leaders, suppliers and students fuels innovation and efficiency in learning design, marketing, recruitment, technology, student support and teachers and clinical placement. Follow Noodle on LinkedIn and Twitter.