YES BANK today announced the appointment of Mr. Nipun Kaushal as Chief Marketing Officer (CMO) of the Bank. In this role, he will be responsible for the Bank’s Marketing and Corporate Communication (MCC) and Corporate Social Responsibility (CSR) functions. He will participate in the development of global marketing and communication strategies that will support the overall strategic objectives of the Bank. He will also be involved in accelerating CSR initiatives to position YES BANK as a leading and socially responsible organization. His appointment will further strengthen the overall brand awareness and positioning of YES BANK in national and international markets. He will report to Mr. Rajan Pental, Global Head – Retail Banking, YES BANK.
In his last assignment, Nipun was the CMO of PNB Metlife Insurance Co. Ltd (PMLI) and was responsible for developing and implementing a business strategy and creating a “Customer First” culture. He is a seasoned marketing professional with over 22 years of experience in the financial services and automotive industry.
Commenting on the appointment, Mr. Prashant Kumar, MD and CEO, YES BANK said, “We are delighted to welcome Nipun to lead the Bank’s Marketing function. We are convinced that with his expertise and knowledge of the field, he will play a decisive role in this journey of transformation of the Bank. With Nipun’s appointment as Chief Marketing Officer, the brand will rely on him to leverage his storytelling and brand building skills to help the Bank achieve a new level of growth and increase customer satisfaction. . »
Speaking on this occasion, Mr. Nipun Kaushal, Marketing Director of YES BANK, said: “I am happy to be appointed Marketing Director of YES BANK and I look forward to making my modest contribution to this journey of transformation. The Bank has always been a pioneer in launching creative brand campaigns over the years and I hope to draw on my previous experience to accelerate marketing efforts and contribute to this growing, goal-oriented organization.
Nipun has successfully provided brand management, digital marketing, distributor sales management, product management, e-commerce and digital strategy. He participated in the launch of the rebranding activity for PMLI and redesigned the brand strategy and was instrumental in building brand resonance in over 11,000 partner bank branches.
Prior to PMLI, Nipun worked with Tata Asset Management, Star Union Dai-chi Life Insurance, ICICI Prudential Asset Management and CitiFinancial Consumer Finance.