PHILADELPHIA (CBS) – A new campaign from Visit Philadelphia urges people to remove their buttocks and use one to explore the city. A fanny pack, that is.
This is the Pack Light, Plan Big campaign, which focuses on summer tourism in the City of Brotherly Love. The city’s tourism officials took to the streets of New York on Friday, picking a winner to spend the weekend here in Philly.
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The trap ? The winner only received a fanny pack with basic necessities. This is the program for each weekend in August; treat someone with a fanny pack, a two night stay in Philadelphia and a little luck.
Neil Frauenglass, Marketing Director of Visit Philadelphia, says it’s the footwork that interests people.
“We’re on the streets of New York, asking people to pack light and plan big, we’re showing people those fanny packs and all the amazing things they could potentially win,” he said.
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The packs are filled with more than just gift cards for food and shopping; Visit Philadelphia also includes tickets to some of the city’s biggest highlights.
“We fill fanny packs with tickets to live national concerts at museums and attractions,” Frauenglass said.
Promotion comes at the right time; Philadelphia has just been named to TIME magazine’s list of the best places to visit. Tourism is also picking up after the pandemic.
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Click here to enter for a chance to win.