New Chief Marketing Officer Joins Atlantic Health System


Eric Steinberger brings broad and diverse business experience in building brands and defining consumer experiences

Eric Steinberger has been named director of marketing for Atlantic Health System. Steinberger brings decades of leadership experience in finance, media and retail, as well as a deep skill set for understanding consumer behavior behind brand choice.

As Director of Marketing, he focuses on refining and implementing a comprehensive and modern strategic marketing plan.

“Healthcare is in the midst of an incredibly challenging and transformative time, but with it come new opportunities to redefine the way patients, as consumers of healthcare, learn and engage with providers. of care,” Steinberger said. “I’m thrilled to join a team at Atlantic Health System that puts the patient at the center of every decision, and I look forward to developing new, sustainable ways to connect with the communities we serve.” »

Steinberger joins Atlantic Health System after seven years at internationally renowned retailer Bed Bath & Beyond, where he served as Chief Marketing Officer. In addition to overseeing all print and digital brand, media, creative, content and PR marketing operations, he also led efforts to deliver specific products, services and experiences. to consumers based on their unique life stage (college, marriage and baby to name a few). Prior to Bed Bath & Beyond, Eric was a senior partner at Rosetta, a marketing strategy consulting firm and digital agency, where he held a variety of roles including managing client relationships and leading the strategy consulting practice. marketing for the organization. He has also held leadership roles at global brands AOL, Inc. and American Express, where he successfully managed Platinum and Centurion card wallets, among other roles.

“Eric is a dynamic leader who can break through the noise to focus on what matters,” said Nikki Sumpter, executive vice president, chief administrative officer, Atlantic Health System. “I look forward to working with him to increase awareness and engagement with current and potential patients, referring physicians and other key stakeholders in our community.

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