Aksels Neilands named Chief Marketing Officer of SweepBank
April 20, 2022
As part of organizing Multitude’s fully regulated growth platform and strengthening independent business units, Aksels Neilands will assume the role of Chief Marketing Officer (CMO) of SweepBank. As part of the move, Aksels will step down from his current position as Chief Marketing Officer of Multitude Group and the group’s management team.
Aksels has worked for Multitude Group for more than 10 years in different roles and he felt he wanted to change his professional life, to get closer to the company and the customers. To focus on the new role within SweepBank, Aksels will step down from the current role of Multitude Group CMO and group leadership team. Aksels will take up his new duties with immediate effect.
Multitude is a fully regulated growth platform for fintech, and it enables a range of sustainable banking and financial services to grow and grow. Under the current strategy, the primary customer marketing efforts will be at the business unit level. Therefore, there is no longer a need for a centralized marketing function for the group. Instead, Multitude’s communications and marketing efforts will be coordinated with a smaller team.
“With this transition, we will revamp our marketing function, which will better serve and support the tribes in driving their business goals. I would like to take this opportunity to thank Aksels for leading the group’s marketing function since October 2019, and to his invaluable contribution and support within the management team since October 2020.” says CEO and main shareholder Jorma Jokela.
External Communication Manager
Head of Investor Relations
About Multitude SE:
Multitude is a fully regulated fintech growth platform. Its ambition is to become the most valued financial ecosystem. This vision is backed by over 16 years of solid experience building and scaling fintech. With its full European banking license, deep technology, regulatory, cross-selling and financing know-how, Multitude enables a range of sustainable banking and financial services to grow and grow. Currently, it has three independent business units on this growth platform: Ferratum as a consumer lender, CapitalBox as a business lender, and SweepBank as a shopping and funding app. Multitude and its independent units employ more than 700 people in 19 countries and together generated €214 million in sales in 2021. Multitude was founded in 2005 in Finland and is listed on the Prime Standard segment of the Stock Exchange. Frankfurt under the symbol “FRU”. ‘www.multitude.com
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