PARAMUS, New Jersey, May 04, 2022–(BUSINESS WIRE)–Movado Group, Inc. (NYSE: MOV) today announced the appointment of Stéphane Gerschel as the company’s Chief Marketing Officer (“CMO”), effective April 18, 2022. As CMO, Mr. Gerschel will leverage his global marketing expertise to increase awareness and interest in the company’s portfolio of compelling brands with a focus on maximizing the strength of his Movado brand in the world.
“We are delighted to welcome Stéphane to the Movado Group management team as Chief Marketing Officer. We are confident that our brands will greatly benefit from his strong and extensive experience in leading brand strategy in the luxury industry,” said Movado Group Chairman and CEO Efraim Grinberg. “As we continue to move forward digitally and expand our watch and jewelry collections, we are confident that Stéphane’s extensive experience and formidable leadership skills will help drive Movado Group forward at this pivotal time.”
Previously, Mr. Gerschel held executive positions at several luxury brands. Most recently, he served as Global Brand Managing Director for Pomellato within the Kering Group in Milan. Previously, he worked at LVMH as senior director of international communication at Bulgari, and he was director of international communication at Veuve Clicquot.
“As an iconic global brand, I have always admired the Movado brand as well as the company’s powerful portfolio of world-class brands. I am truly honored to join the company and look forward to working closely with Efraim and the entire Movado Group team as we amplify the presence of all our brands on the global stage,” said Stéphane Gerschel.
Mr. Gerschel holds a master’s degree in law from the University of Paris II Assas and the University of Miami and holds a degree from the Institut d’Etudes Politiques de Paris, with a major in business administration. international affairs and a minor in luxury industry management. Mr. Gerschel is the author of five books, including the best-selling “Louis Vuitton Icons” edited by Assouline, and “Les Saisons de Veuve Clicquot”, edited by Rizzoli New York, which received several awards.
The post of chief marketing officer for the Movado Group had been vacant since the sad passing of its longtime chief marketing officer, Mary Leach, from cancer in February 2021.
About Movado Group:
Movado Group, Inc. designs, supplies, distributes and sells globally MOVADO®, MVMT®, OLIVIA BURTON®, EBEL®, CONCORD®, CALVIN KLEIN®, COACH®, TOMMY HILFIGER®, HUGO BOSS®, LACOSTE® and SCUDERIA FERRARI ® and, to a lesser extent, jewelry and other accessories, and operates Movado Company stores in the United States and Canada.
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Movado Group, Inc.:
Vice President, Public Relations