OAK BROOK, Illinois–(BUSINESS WIRE)–August 30, 2022–
Millennium Trust Company, LLC, a leading provider of pension, custodial and consumer benefits services, has appointed Michelle Spellerberg as Chief Marketing Officer (CMO), effective immediately.
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Michelle Spellerberg, Director of Marketing at Millennium Trust Company (Photo: Business Wire)
Spellerberg joins Millennium Trust after more than eight years at Alliant, a national digital credit union, where she served as vice president and chief marketing officer. At Alliant, she led the company’s marketing and brand strategy, overseeing acquisition, marketing technology, analytics, media relations, internal communications and lifecycle marketing initiatives, as well as the expansion of creative and entrepreneurial activities. During his tenure at Alliant, the credit union‘s assets nearly doubled to $15 billion and its market share grew for eight consecutive years as Alliant transformed its consumer banking business from a retail and online model into a digital-only financial institution with a successful organic marketing acquisition strategy.
As head of Millennium Trust’s marketing team, Spellerberg joins the company shortly after its acquisition of PayFlex, a leading provider of health savings accounts (HSAs) and other consumer benefits solutions. The deal, which was completed in June, positions Millennium Trust as one of the few companies able to provide a full range of financial wellness services at every stage of life.
“Michelle brings the best of all worlds to Millennium Trust: a proven data-driven approach with a deep understanding of financial services combined with an ability to see things through a strong creative lens,” said Gary Anetsberger, CEO of Millennium Trust Company. “We believe her seasoned leadership and first-hand experience with the products in our space make her the ideal person to lead us through our next phase of growth.”
Prior to Alliant, Spellerberg served as Director of Marketing at Sikich, a technology-focused professional services firm, and Senior Director of Emerging Media Solutions at CareerBuilder.com, a global talent marketplace that provides solutions for employers. and job seekers. Spellerberg earned an MBA from DePaul University and a BA from Drake University.
“I am delighted to join Millennium Trust at such an exciting time in its history as we integrate and grow our newly acquired employee benefits business and strengthen our consumer-facing retirement capabilities,” Spellerberg said. “I look forward to building a multi-faceted, client-centric marketing operation that will drive Millennium Trust’s growth and brand value for years to come.”
About Millennium Trust Company
Millennium Trust is a leading provider of retirement and financial services and consumer benefits, with more than five million individual and institutional customers holding over $47 billion in assets. We are committed to meeting the changing needs of the individuals, employers, advisors and institutions we work with to enable them to achieve their personal and professional goals through trusted expertise, exceptional service and access to wide range of solutions. Whether clients are managing retirement assets, running a business, or looking for choices beyond traditional asset options, Millennium Trust provides flexible digital solutions to support their success. Learn more at www.mtrustcompany.com.
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CONTACT: Paul Lim
Back Bay Communications
KEYWORD: ILLINOIS UNITED STATES NORTH AMERICA
SECTOR KEYWORD: PERSONAL FINANCE ASSET MANAGEMENT PROFESSIONAL SERVICES FINANCE
SOURCE: Millennium Trust Company, LLC
Copyright BusinessWire 2022.
PUBLICATION: 08/30/2022 07:00 / DISK: 08/30/2022 07:02
Copyright BusinessWire 2022.