Mercer|Mettl has appointed Vineet Singh as chief marketing officer (CMO). In his new role, he will lead the company’s marketing and customer engagement functions, while strengthening its global footprint. Singh intends to provide marketing process automation and omnichannel digital marketing strategies for product-driven growth. He will work closely with sales, product and operations to achieve marketing growth objectives.
“Singh’s track record of high performance, combined with his expertise and strategic acumen, will play a vital role for us as we take our brand to the next level. I can’t think of a better candidate than him to lead us as we strengthen our market position,” said Siddhartha Gupta, CEO of Mercer|Mettl.
Singh has two decades of global experience in building functional marketing teams. He has led teams of over 450 people in geographies and industries including automotive, retail, healthcare, education, and BFSI and FMCG. Previously, he was co-founder and CMO of CopperBridge Media and Appylika. Additionally, he led sales teams at Ford, Whirlpool and Hudson.
For Vineet Singh, it’s rare to find a company with the great people, culture and opportunities that Mercer|Mettl currently has. I aim to bring value beyond the mandate, as it not only allows for personal growth, but also helps the organization to develop. I look forward to working with all internal and global stakeholders to develop a growth story,” he said.
Mercer|Mettl is an online assessment platform that launched in 2010 and has since partnered with over 4,000 companies, 31 sector skills councils/government departments and over 500 educational institutions in 80 countries . It enables organizations to build teams by making credible decisions in two key areas: acquisition and development. The company creates personalized assessments throughout the employee lifecycle, including pre-hire screening, candidate skills assessment, employee/student training and development programs, exams certification, competitions, etc.
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