CHICAGO, IL, Sept. 15, 2022 (GLOBE NEWSWIRE) — Jeff Hunt, a longtime CMO and seasoned veteran of large CPG and entrepreneurial companies operating in rapidly changing markets, is now available to offer his unique approach to market strategies and insights to middle market companies as a member of Chief Outsiders.
Hunt joined the team of more than 120 split chief marketing officers (CMOs) at Chief Outsiders, which recently earned its ninth consecutive ranking on the Inc. 5000 list for private business growth.
Hunt’s track record includes repeated successes helping B2C and B2B companies increase sales and profits through the development of strategic plans, brand building and transformational leadership.
His marketing expertise contributed to a $20 million increase in EBITDA over two years with 50% sales growth for a well-known CPG brand. In his senior marketing leadership role, Hunt also helped the company gain 20% share of voice (SOV) through digital, which resulted in 294K Facebook Likes and a database of 30,000 customers.
Hunt’s career highlights include time as CMO/COO at Paygevity, a SaaS Fintech startup; as founder and president of Jumpworks, his product and marketing consulting firm; as vice president of marketing and sales at Diary Farmers of America (DFA); and as Brand Manager and General Manager of Dean Foods.
“Jeff combines best practices with tactical agility as a positive and valued agent of change,” said Sharon Spooler, Managing Partner, Chief Outsiders. “Classically trained with an entrepreneurial spirit, he provides P&L and balance sheet results for B2B and B2C businesses.”
Hunt received his MBA in Marketing and Finance and his BA in Economics from the University of Illinois Champaign/Urbana.
About the Chief Outsiders
Chief Outsiders is the leading fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-designed growth plans. The company has more than 120 part-time and split-time chief marketing officers (CMOs) from coast to coast. Unlike traditional marketing and management consulting firms, each CMO has served as VP Marketing or above in one or more operating companies, including many Fortune 500 companies. Chief Outsiders CMOs have served as part of the leadership team of over 1,400 enterprise clients, driving growth strategy and execution plans by providing instant access to talent with highly personalized and flexible engagements.
Due to its market-based growth plans, quality of leadership and experienced team, Chief Outsiders has been recognized for the past nine years by Inc. Magazine as one of the 5,000 Private Companies to fastest growing in the United States, and was recognized in 2019 as a small giant Forbes. Chief Outsiders CEO Art Saxby and Principal Pete Hayes are co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon bestseller for business owners and CEOs. For more information on companies that trust Chief Outsiders as their primary source for accelerating business growth, click here.
Jeff Hunt, CMO, Chief Outsiders