Marketing Director Carol Franczek joins the team at


CHICAGO, IL, July 21 Feb. 1, 2022 (GLOBE NEWSWIRE) — Carol Franczek — a longtime marketing executive with senior marketing positions in the hospital and healthcare, beauty, food, household, retail and consumer markets. e-commerce – will now provide strategies and expertise as a member of Chief Outsiders – one of America’s leading fractional management firms. As the company surpasses the 110 fractional CMOs available for assignments, Franczek adds yet another dimension to companies looking to gain market leadership in their competitive sales environments.

Franczek has partnered with CEOs of fast-paced start-ups, entrepreneurs and established companies to energize brands by creating effective and differentiated marketing programs. Along the way, Franczek’s leadership has driven the kind of transformational results that have led to measurable revenue growth and improved bottom lines.

For example, as Senior Vice President of Marketing and Corporate Communications at NorthShore University Healthsystem in Evanston, Illinois, her successes were manifold: a strategic new brand platform that generated a CAGR of 6% over four years, a 47% increase in the health care system and the launch of several clinical institutes, including the Orthopedic & Spine Institute, the only dedicated orthopedic hospital in Chicago.

Additionally, as Executive Vice President and Regional Director of Customer Service, Analytics, and Testing at Information Resources, Franczek has helped customers dramatically improve revenue and expense efficiencies by using data to take better business decisions.

“Solution-focused, Carol has a unique ability to align and energize diverse constituencies to drive strong, positive outcomes,” said David Vroom, Managing Partner, Chief Outsiders. “Carol’s accomplishments span both consumer and business-to-business markets in the hospital and healthcare, consumer packaged goods, and analytics industries.”

Franczek earned an MBA from Columbia University Business School and also holds an MPH from Columbia University Graduate Mailman School of Public Health.

About the Chief Outsiders

Chief Outsiders is the leading fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-designed growth plans. The company has more than 110 part-time and split-time chief marketing officers (CMOs) from coast to coast. Unlike traditional marketing and management consulting firms, each CMO has held the position of VP Marketing or above in one or more operating companies, including many Fortune 500 companies. Chief Outsiders CMOs have been part of the leadership team of over 1,400 enterprise clients, driving growth strategy and execution plans by providing instant access to talent with highly personalized and flexible engagements.

Due to its market-based growth plans, the quality of its leadership and its experienced team, Chief Outsiders has been recognized for the past eight years by Inc. Magazine as one of the 5,000 private companies with the fastest growing in the United States, and was recognized in 2019. as a little giant Forbes. Chief Outsiders CEO Art Saxby and Principal Pete Hayes are co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon bestseller for business owners and CEOs. For more information on companies that trust Chief Outsiders as their primary source for accelerating business growth, click here.

  • Carol Franczek, CMO, Chief Outsiders


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