SAN FRANCISCO–(BUSINESS WIRE)–March 17, 2022–
LiveRamp (NYSE:RAMP), the leading data enablement platform, today announced that Jessica Shapiro has joined its leadership team as chief marketing officer (CMO) and will report directly to CEO Scott Howe.
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LiveRamp hires Jessica Shapiro as chief marketing officer. (Photo: BusinessWire)
Shapiro brings extensive marketing expertise to LiveRamp through his leadership roles at some of the most iconic business-to-business (B2B) and business-to-business (B2C) brands, including Microsoft, Starbucks and SAP. She is known for building enduring customer-centric brands, driving growth-driven marketing, delivering innovative customer and partner experiences, and building high-performing teams. Most recently, Shapiro served as Vice President of Global Enterprise Marketing and Vice President of Demand Generation and Field Marketing at Icertis.
“We are at an exciting inflection point for the business as we have evolved our offering from an app to a unified enterprise platform, Safe Haven, which allows our customers to take a radically simple to enable data in more ways than ever before,” said Scott Howe, CEO of LiveRamp. “Jessica’s deep understanding of data-driven marketing and her versatility having led a variety of marketing functions for some of the notable B2B and B2C companies make her uniquely qualified to be CMO of LiveRamp.
“The world’s best marketers know how critical it is to leverage data to deliver exceptional customer experiences. For today’s large enterprises, data is their competitive advantage to drive growth and build brand loyalty,” added Shapiro, CMO of LiveRamp. “In this complex industry, no company is better positioned than LiveRamp to ensure rapid and secure growth through data. The future is bright for LiveRamp, and I couldn’t be more excited to realize our tremendous opportunity.
Shapiro joins LiveRamp at an exciting time in his growth journey. Driven by its bold vision and category-building technology, the company will generate over half a billion dollars in revenue this fiscal year. Additionally, LiveRamp continues to rapidly grow its number of customers with subscription contracts exceeding $1 million in annual revenue. Safe Haven now serves more than 60% of big-box retailers in the United States and is the obvious choice for enterprises to enable the global growth of retail media networks and data collaboration. Global brands need global solutions, and LiveRamp continues to accelerate its expansion into more than a dozen new countries across APAC, EU and LATAM.
LiveRamp is the leading data enablement platform for safe, easy and efficient data usage. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables enterprises and their partners to better connect, control and activate data to transform customer experiences and drive more valuable business results. LiveRamp’s fully interoperable and neutral infrastructure provides end-to-end addressability for the world’s leading brands, agencies and publishers. For more information, visit www.LiveRamp.com.
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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: SOFTWARE TECHNOLOGY OTHER TECHNOLOGIES DATA MANAGEMENT
Copyright BusinessWire 2022.
PUBLICATION: 03/17/2022 08:30 / DISK: 03/17/2022 08:32
Copyright BusinessWire 2022.