Liberty General Insurance partners Peerless Financial Products Distribution


Liberty General Insurance has entered into a corporate agency agreement with Peerless Financial Products Distribution Ltd (PFPDL) to enable the distribution of Liberty’s retail and commercial product range through the Peerless network of 42 branches across the country.

Through this partnership, Liberty teams will work closely with peerless agency groups to offer a wide range of health products, including Liberty Complete Protect Group Policy Insurance, which provides annual benefit coverage, if the insured is hospitalized for vector-borne diseases such as dengue fever. , malaria, chikungunya, Japanese encephalitis, kala-azar, lymphatic filariasis and Zika virus, according to a statement.

It also covers up to 60 critical illnesses, including major and minor medical conditions, under Liberty Health Connect, Health Prime Connect and individual personal accident policy; All-risk insurance with supplements for passenger cars, two-wheelers and commercial vehicles, among others, is available as part of the motor insurance policy.

“With a common goal of increasing awareness and penetration of insurance products and services in the least exposed segments of the country, our collaboration will help us reach a wider consumer base, especially in Tier II cities. and Tier III where insurance demand is high,” said Amit Jain, President – ​​Personal Lines, Bancassurance & Affinity and Marketing, Liberty General Insurance.

Liberty will also work with PFPDL to provide training and operational expertise, through marketing, workforce support and regular insurance and product trainings, the company said.

“This collaboration will help serve our existing and new customers with comprehensive insurance solutions and enable customers to make informed product choices throughout their lifecycle,” said Satyaki Bhattacharya, CEO of Peerless Financial Products Distribution. ltd.

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