AUSTIN, Texas–(BUSINESS WIRE)–Kestra Holdings, a leading provider of wealth management platforms, today announced the appointment of Global Chief Marketing Officer, Chris MacLaughlin, as Chief Marketing Officer (CMO) and Executive Vice President.
In this role, MacLaughlin will lead the marketing strategy for Kestra Holdings and its subsidiaries and build the team and infrastructure necessary to develop and execute best-in-class integrated marketing initiatives across various channels including websites, media social, industry events and public relations. . As CMO, MacLaughlin will work closely with leaders across the business ecosystem to set and monitor goals and ensure a consistent narrative across business units.
“I am thrilled to join Kestra Holdings. The leadership team is top notch – incredibly energetic, passionate and committed to the finance professionals they serve,” said MacLaughlin. team to harness our full marketing potential: to create a business-to-business (B2B) lead generation engine and ultimately serve finance professionals to the fullest on our platform.”
Prior to joining Kestra Holdings, MacLaughlin served as CMO for IBM Global Financing and IBM’s Global Partner Ecosystem. Previously, she was also a partner at Ogilvy & Mather Advertising.
With over 20 years of experience, she is an expert in strategic planning, marketing campaigns and distribution channel management. During her first six months at Kestra Holdings, MacLaughlin hopes to expand her marketing capabilities and build a B2B lead generation engine.
“Chris is a proven global brand builder and marketer,” said James Poer, CEO of Kestra Holdings. “She is also extremely passionate about her craft and wasted no time learning about our subsidiaries and how each individual story weaves into the bigger picture. I am confident she will help us tell our story. more effectively and elevate the brands within Kestra Holdings.
MacLaughlin received his Bachelor of Arts in Mass Communications from the University of California, Los Angeles and also serves on the board of the UCLA Alumni Association.
About Kestra Holdings
Kestra Holdings offers industry-leading wealth management platforms for independent wealth management professionals nationwide. With an innovative culture that celebrates independence, the company seeks to redefine the future of the consulting industry through superior service, cutting-edge technology and the preeminent resources that every finance professional needs to succeed in the world. market today and in the years to come.
Kestra Holdings companies collectively manage $122 billion in assets under administration (AUA) and support more than 2,400 independent finance professionals across the country in providing comprehensive securities, trust and investment advisory services. investment to their customers.
Kestra Holdings is the direct or indirect parent of Arden Trust Company, Bluespring Wealth Partners, LLC (including its investment advisor and wealth management company subsidiaries), Kestra Investment Services, LLC, Member FINRA/SIPC, Grove Point Investments, LCC, member FINRA/SIPC, as well as Kestra Advisory Services, LLC, Kestra Private Wealth Services, LLC, Grove Point Advisor, LLC and Kestra Institutional Services, LLC, all federally registered investment advisers.