Katapult Adds New Chief Marketing Officer (CMO) and Chief Human Resources Officer (CHRO) to… | News


PLANO, Texas, March 10, 2022 (GLOBE NEWSWIRE) — Katapult, a leading hire-purchase platform that integrates with major e-commerce platforms to power online purchases for non-preferred customers, has announced that it has hired Colleen Gorsky as Chief Marketing Officer (CMO), where she will lead the scaling of Katapult’s brand, partnership and marketing efforts to drive the next phase of growth for the business. Additionally, Katapult hired Jorge Diaz as Chief Human Resources Officer (CHRO) to develop and execute talent strategies to support the company’s expansion plans.

Gorsky brings to Katapult more than 20 years of experience in B2B2C marketing and partnerships in growth-stage companies. Most recently, she served as VP of Partner Marketing at Klarna, where she built a cross-functional team to build brand awareness in the US and drive customer acquisition and engagement through the embedded merchant bias. Prior to getting into fintech, Gorsky spent a decade in the streaming business, holding key partner marketing roles at Spotify and Pandora. Earlier in her career, she held various brand and agency positions, with organizations such as Jack Morton Worldwide and Virgin Mobile.

As CHRO of Katapult, Jorge brings over 25 years of creating and executing successful talent strategies to the leader in hire-to-own. Prior to joining Katapult, Diaz served as Director of Human Resources for Coyote Logistics, where he was responsible for designing and implementing successful talent strategies and programs. Previously, he was part of the management team that took Fleetmatics public in 2012 and sold to Verizon in 2016, forming the world’s largest SaaS telematics company, where he served as Director of Human Resources until in 2019. He was also a management consultant and certified executive coach for fast-growing companies.

“We are thrilled to welcome Colleen and Jorge to the team as we take Katapult and the rent-to-own category to the next level,” said Orlando Zayas, CEO of Katapult. “Both have a successful track record of building and scaling organizations to support rapid growth, and equally important, both share our mission of creating pathways to financial empowerment for those who have been left behind by traditional financial services. I look forward to working with both of them to realize our next phase of growth as we build brand awareness for our innovative fintech solutions and as a great place to work.”

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About Katapult

Katapult (NASDAQ: KPLT) is an omnichannel rent-to-own platform, providing alternative solutions to retailers and consumers. As a fintech company, Katapult provides cutting-edge technology that integrates seamlessly with online platforms, enabling our retail partners to expand their customer base, increase transactions, and increase income. Katapult’s consumer-centric orientation ensures an efficient application and approval process while offering transparent and personalized payment terms. Katapult partners with hundreds of retailers across the United States, with merchant support teams, marketing insights, and suggestions for continued success.

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