ChowNow, the leading national online ordering and marketing platform for independent restaurants, today announced the appointment of Karene Tropen as Chief Marketing Officer to expand the organization’s branding and marketing efforts.
This is the second new senior executive announced by ChowNow in six months. Andre Mancl, who previously co-headed online investment banking at Credit Suisse, was appointed chief financial officer in October 2021.
Tropen will lead ChowNow’s brand, design, growth, product marketing and communications teams. His appointment comes as the company expands the consumer side of its business, creating and launching products for diners alongside the tools and technology it provides to restaurants.
Tropen has spent his career building audiences for world-class brands, particularly in the entertainment streaming industry. She has held senior marketing roles at Disney+, Netflix, HBO, NBCUniversal, and most recently at Medium, where she was Senior Vice President of Marketing and Content. While at Medium, Tropen executed a successful rebranding and led marketing and content strategies to drive the growth of the company’s dual ecosystem of readers and writers.
“ChowNow has a unique opportunity to be a positive force advocating for independent restaurants in the online ordering space,” Tropen said. “At a time when innovation, profitability and fairness are exactly what restaurants need – and supporting mission-driven businesses is exactly what consumers want – I look forward to building brand awareness and growth. a brand that benefits restaurants and diners alike.”
“Karene’s experience in elevating both a brand and the independent storytellers who bring that brand to life aligns perfectly with our marketing goals,” said Chris Webb, co-founder and CEO of ChowNow. “In the case of ChowNow, the storytellers are local restaurants and Karene will be instrumental in spotlighting our partner restaurants across North America and letting diners know that their ordering choices matter.”
Tropen is based in Brooklyn, New York.
About Chow Now
ChowNow helps more than 20,000 local restaurants across North America sustainably grow their takeout and delivery businesses and connect directly with customers in their communities. Founded in 2011 by Chris Webb, CEO, and Eric Jaffe, COO, the company offers restaurants a range of digital tools and services, marketing support and access to valuable customer data, and an app through which customers can place orders online without their favorite restaurants being charged commissions. From the beginning, ChowNow has been committed to establishing a fair, transparent and respectful relationship with its partner restaurants and its diners. Based in Los Angeles, ChowNow has processed more than 170 million online orders and saved restaurants $470 million in commission fees to date. For more information, visit www.chownow.com.