A proven enterprise software and security industry executive with extensive strategic marketing experience for BioCatch to accelerate global growth and market expansion.
Fremont, California: BioCatch is the market leader in behavioral biometrics. This technique allows machine learning to assess an internet user’s physical and cognitive digital activity to protect people online. BioCatch aims to harness the power of behavior and give actionable insights to build a digital world where identification, trust and ease coexist harmoniously.
BioCatch, a global leader in fraud detection and a pioneer in behavioral biometrics, appoints Jonathan W. Daly as Chief Marketing Officer. Daly, who has over 25 years of executive marketing experience at large technology companies, will be responsible for leading the development and communication of BioCatch’s marketing vision and brand strategy for the next stage of growth, as well as expand the company’s fraud detection. global market leader in key sectors such as financial services, telecommunications and fintech.
Since 2020, BioCatch has nearly doubled its annual recurring revenue, was named Inc. 5000 fastest growing company in 2021 and 2022, and prevented over one million potential fraud attempts in 2021, consistently protecting financial identities and assets of customers around the world. leading banking institutions.
Jonathan brings considerable expertise in defining market categories, growing brands, and capturing revenue in venture-backed start-ups, established private companies, and publicly traded multinational organizations to BioCatch. Daly was most recently Director of Marketing at DTEX, a leader in the cyber intelligence and workforce security industry.
During his tenure as CEO of DTEX Systems, he revamped the company’s brand and go-to-market strategy, resulting in double-digit revenue growth for two consecutive years and a retention rate of 97% customer base. The company has also been recognized as a “fast” leader in the IRM, UEBA and Zero Trust DLP cybersecurity categories by industry analysts such as Gartner and Forrester. It has received numerous accolades for its innovative technology and has established itself as a strategic partner. marketing partner with Splunk, CrowdStrike and MITRE.
“As humans, we are at an inflection point in our relationship with technology. It has become an integral part of our personal, professional and financial lives,” Daly said. “BioCatch has pioneered the next generation of fraud detection technology using behavioral biometrics, helping to personalize and secure the way we interact with our digital experiences. The applications of BioCatch’s technology are unique and I’m thrilled to join the outstanding BioCatch team at this exciting time in the company’s journey.”