Jon Fee named new VettaFi chief marketing officer


Former Salesforce and BlackRock executive to lead marketing of data-driven platform transforming financial services

LDV ANGELESMay 31, 2022 – VettaFi, a data, analytics, digital distribution and thought leadership company that helps asset managers solve their most pressing and complex challenges, today appointed Jon Fee to the role. of marketing manager.

Fee joins VettaFi from Salesforce, where he most recently served as please & Head of Global Marketing and Business Development for the Americas. At Salesforce, Fee grew the global business unit dedicated to nonprofits, educational and philanthropic organizations, which now represents 25% of Salesforce’s total customer base.

Prior to Salesforce, Fee spent over ten years at BlackRock as Managing Director – Global Head of Marketing for iShares and CMO for BlackRock’s European business. In these roles, he led many of the company’s most impactful marketing and growth campaigns, including launching the iShares Core series and growing the business. ETFs market share to a leading position among RIAs, endowments, foundations, insurance companies and others.

“VettaFi is a fintech company, and Jon has decades of experience in technology and marketing finance. Its track record of growth is unparalleled,” said Leland Clemons, CEO by VettaFi. “Jon has already proven invaluable in building the VettaFi brand, and he is a key part of the vision for where VettaFi will be in one, five and 10 years.”

As announced on May 18, VettaFi encompasses the combined teams of ETFs Tendencies, ETFs Database, S-Network and Alerian global indexes. The company’s strength in many key areas makes it a one-stop resource for everything asset managers need to build successful and differentiated businesses, including data and analytics, indexing, thought leadership , digital distribution, investor engagement and market consultation.

“We have the opportunity to create a rare but honest win-win by transforming financial services from an industry into a community,” Fee said. “No matter the size of their portfolio, investors face challenges and asset managers want to help them solve them. By using well-honed technology and processes, we can help asset managers better understand investor needs and behaviors. At the same time, our trusted thought leadership, vast library of educational content, and vast financial expertise help us communicate markets and investment solutions to investors of all stripes. Better results for investors and the businesses that serve them – that’s at the heart of what VettaFi does. It’s a story I can’t wait to tell. »

A dedicated musician and environmentalist, Fee also volunteers with the Surfrider Foundation. He is a strategic advisor to several technology start-ups and organizations seeking to improve financial literacy and opportunity for all, such as Learn & Earn and Humanitas Technologies. He received a Bachelor of Science from Sonoma State University and a MBA from the University of San Francisco.

Jon Joins VettaFi is closely following news that the firm has hired Brian Coco, formerly of JP Morgan Asset Management, as head of index products.

“At the VettaFi family of websites, we currently interact with tens of millions of unique investors and finance professionals through organic search. With Jon’s expertise added to what is quickly becoming a team of fintech dream, we are excited to see this investor base soar, as the momentum behind VettaFi continues to grow,” said Tom Hendrickson, Chief Product and Innovation Officer at VettaFi.

More information about VettaFi can be found here:

About VettaFi

VettaFi SARL, a data, analytics and thought leadership company, is transforming financial services from an industry to a community, one relationship at a time. Engaging millions of investors each year, VettaFi cultivates a cutting-edge data-driven platform designed to empower and educate the modern financial advisor and institutional investor.

In addition to providing interactive online tools and searches, VettaFi offers asset managers a range of indexing and digital distribution solutions to innovate and scale their businesses.

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