CARLSBAD, Calif. , June 29, 2022 /PRNewswire/ — Jenny Craigthe leader in weight loss and weight management, today announces the appointment of Dan Hofmeister as Marketing Director. A seasoned marketing executive and mission-minded leader passionate about improving consumers’ lives through strong consumer brands, Hofmeister brings nearly two decades of marketing and business leadership experience to Jenny Craig.
“We are honored to have Dan join us at Jenny Craig as the new CMO,” said David Pastrana, CEO of Jenny Craig. “His experience working with some of America’s leading food brands is exactly the leadership we are looking for as we enter the second half of 2022. He will be a tremendous asset to our leadership team and we are delighted to have his guidance. strategic as we continue to grow.”
Prior to her new role at Jenny Craig, Hofmeister held several management positions at Bumble Bee Seafoods, one of North America largest seafood companies. These roles included senior vice president and general manager of the company’s frozen food division; Senior Vice President and Chief Brand Marketing Officer; and responsible for revenue management. Prior to Bumble Bee, he spent nearly a decade at Hormel Foods building its brand portfolio in various commercial leadership roles. Hofmeister holds a dual bachelor’s degree in business administration and philosophy from the University of Wisconsin Eau Clairea master’s degree in business administration from the University of Wisconsin and an executive leadership certificate from Cornell University.
“I’m excited to join Jenny Craig’s leadership team and apply my consumer brand experience to the company’s current and future marketing plans,” said Hofmeister. “I’m a big fan of Jenny Craig as one of the most recognizable household brands and I have big plans to build on the momentum we’ve already had since launching Max Up earlier this year.”
To learn more about Jenny Craig, please visit jennycraig.com.
About Jenny Craig
The Jenny Craig is designed to provide structure and support to help members lose weight and learn how to keep it off. Jenny Craig’s program offers nutritionally balanced menus that include nearly 100 delicious entrees, desserts and snacks developed by registered dietitians, nutritionists and professional chefs. One-on-one coaching provides personal support and training on portion control and strategies such as fresh and free additions, which help with satiety. Jenny Craig’s coaches work with each member individually to identify personal strengths, challenges and goals to create unique weekly meal plans that meet individual needs. Coaches also help members implement behavioral strategies to support their success. Jenny Craig’s comprehensive approach to weight loss is available to members by phone or in person.
Jenny Craig, based in Carlsbad, California, is one of the world’s largest weight loss and weight management companies, with nearly 500 company-owned and franchised locations in local neighborhoods across the United States and Canada, and approximately 600 centers in the world. The company has been named one of the best diets by US News and World Report for 11 years. To learn more about Jenny Craig, please visit jennycraig.com.
Nancy Castelan – Digital power
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