Horn leveraged to establish iEmergent as a leading platform to help mortgage lenders identify market opportunities and serve communities equitably
DES MOINES, Iowa, June 30, 2022 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services company for the financial services, mortgage and real estate industries, today announced the appointment of Megan Horn as Director of marketing (CMO). In this role, Horn will oversee marketing, public relations, brand management and customer experience for the growing company.
Prior to her appointment as CMO, Horn consulted with iEmergent through her own company, Megan Horn Digital. In this capacity, Horn was instrumental in the development of iEmergent’s website, brand messaging and digital strategy. Prior to her engagement with iEmergent, Horn was Director of Marketing at Far Reach, iEmergent’s technology development partner. Horn has also held positions in marketing and advertising agencies, where she learned a diverse skill set, including content strategy and development, social media management, graphic design and public relations.
“iEmergent is uniquely positioned to help mortgage lenders address a complex challenge – serving traditionally underserved, ready-to-use markets – by identifying current and future market opportunities with high precision down to the neighborhood level” , said Horn. “My top priority is to drive greater visibility for iEmergent and communicate the value proposition of Mortgage MarketSmart, an incredibly powerful tool to help mortgage lenders identify gaps in sales coverage, expand into new markets and serve communities more equitably.”
Horn holds a bachelor’s degree in marketing and a master’s degree in business administration from the University of Northern Iowa. She is an avid volunteer and community advocate. In the past, she has donated her time and marketing expertise to non-profit organizations such as the Cedar Bend Humane Society and Cedar Valley United Way. Since 2018, Horn has been a member of the CedarValley PrideFest Board of Directors.
Founded in 2000, iEmergent provides mortgage forecasting and analysis to the lending, housing and real estate industries. The company offers a wide variety of forecasting and market intelligence products, including Mortgage MarketSmart, a visualization tool that helps lenders quantify developments in mortgage markets. For more information, visit https://www.iemergent.com.
Twitter: @iemergent #housingfinance #housingequity #housingeconomy #mortgage
NEWS SOURCE: IEmergent
This press release has been issued on behalf of the source of the information (IEmergent) which is solely responsible for its accuracy, by Send2Press® Newswire. The information is believed to be accurate but not guaranteed. Story ID: 83037 APDF-R8.6
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