Home Credit India Announces Leadership Appointment; Ashish Tiwari appointed chief marketing officer

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Mumbai: Home Credit India has announced the appointment of Ashish Tiwari as Chief Marketing Officer (CMO). This decision was made with a continued focus on omnichannel marketing, driven by a digital-first approach.

Ashish brings over two decades of rich experience in various industries. He has practiced brand marketing, digital transformation, technology and data analytics.

Previously, he was Director of Marketing and Digital at Generali India, where he was in charge of brand engagement, public relations and digital.

As a specialist in brand communications and product/consumer marketing, Ashish’s diverse industry experience includes stints at Hero Cycles where he led digital transformation within the Hero Group.

Majoring in Digital and Social Media from IIM Bangalore, Ashish has worked with some top brands including HCL, Jubilant Group and Vodafone.

Welcoming Ashish, Managing Director of Home Credit India, Ondrej Kubik said, “We are delighted to have a dynamic leader like Ashish join Home Credit India. and diverse industry experience, make him the right choice to bring Home Credit India’s new approach to life. I welcome him back and with him on board, I’m sure we’ll be able to redefine the Home Credit brand and connect with consumers to fulfill their aspirations. .”

Speaking about his recent appointment with Home Credit India, Ashish said, “I am very excited to explore and learn about another new and dynamic industry: consumer finance. In the post-Covid world, consumer lending is seeing a major influx with new Aging digital lending modes emerging. Having served over 14 million borrowers, Home Credit India has done an outstanding job in enabling credit penetration and financial inclusion in the country. As Home Credit focuses on digital transformation and explores new ways to connect the brand with new and evolving consumers, I am honored to join its journey and look forward to contributing to its renewed growth and success. »

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