Hank Payments Expands Leadership Team and Appoints Chief Digital and Marketing Officer


Toronto, Ontario–(Newsfile Corp. – January 13, 2022) – Hank Payments Corp. (TSXV: HANK) (“Hank” or the “Society”), a North American fintech company that acts as a financial concierge for consumers, using powerful technology to automate the complexities of personal cash flow management, is pleased to announce that Matthew Mitchell has joined as digital and marketing director.

Mr. Mitchell brings extensive experience in branding, digital marketing and social media, having held digital marketing roles at Twitter, Xaxis, FreshBooks and, most recently, CIBC. He built and operated new growth channels for FreshBooks, successfully delivering optimized CAC/LTV ratios and was also responsible for mass client communications for CIBC’s recent rebranding.

Historically, the predictability of digital acquisitions coupled with cash and margin returns has been attractive to Hank, and as expected, Hank envisions digital growth to be more prominent in CY 2022 and beyond. Led by Mr. Mitchell, the company’s strengthened digital marketing team will focus on organic growth and cultivate acquired books.

His appointment will amplify Hank’s direct-to-consumer channel, advance his digital properties and expand the company’s marketing and brand management capabilities. He is immediately active in shaping Hank’s digital customer acquisition strategy, which is expected to begin evolving in the first half of calendar 2022.

“Matt’s experience in digital strategy, brand messaging and website conversion optimization will be instrumental in accelerating Hank’s customer growth,” said Jeff Guthrie, President and COO. “We are thrilled that Matt has chosen to lead Hank’s consumer marketing and digital channels as we embark on this next stage of our company’s growth. Additionally, Matt will be instrumental in integrating the accretive brands and client books that we acquire.

“I’m excited to join Hank and work with the team to spread awareness of our purpose and the powerful platform we have to help clients improve their financial well-being,” Matt said. “With market factors such as interest rates and consumer debt rising, I believe what Hank has to offer has never been more relevant and I look forward to starting to grow our digital channel. “

About Hank Payments Corp.

Hank is a fintech company. The Hank Software Platform (the “Hank Platform“) acts as the consumer’s personal financial concierge using powerful technology to automate the complexities of personal cash flow management. Through its Federal Deposit Insurance Corporation (FDIC) insured banking partners in the United United, Hank helps consumers in every state find funds in The Hank platform debits consumers when they have money, stores the money with partner banks, then automatically instructs partner banks to pay bills and loans when due, and often sooner than needed About half of Hank’s customers are financially healthy and use the Hank platform for convenience, while the other half improve their payment performance with using the Hank platform. One hundred percent of Hank’s customers are in the United States and pay monthly setup and processing fees continuous. while remaining on the Hank platform for an average of three years. Hank continues to innovate and plans to launch more expanded features to its expected growing customer base that will provide greater visibility into their cash flow, credit performance, and ability to borrow or refinance at lower rates, including by introducing Hank’s clients to interested lenders.

Forward-looking statements

This press release may contain forward-looking statements (within the meaning of applicable securities laws) that reflect the Company’s current expectations regarding future events. Forward-looking statements are identified by words such as “believe”, “anticipate”, “project”, “expect”, “intend”, “plan”, “will”, “may”, ” estimate” and other similar expressions. These statements are based on the Company’s expectations, estimates, forecasts and projections and include, but are not limited to, statements regarding the future success of the Company’s business.

The forward-looking statements contained in this press release are based on certain assumptions, including, without limitation, the shares commencing trading on the TSXV. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that are difficult to control or predict. A number of factors could cause actual results to differ materially from the results discussed in the forward-looking statements. Accordingly, readers should not place undue reliance on these forward-looking statements. Further, these forward-looking statements are made as of the date of this press release and, except as expressly required by applicable law, the Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.


For more information about Hank Payments Corp., please contact: Investor Relations, [email protected] and visit the company’s website at www.hankpayments.com.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/110000


Comments are closed.