Gupta will be responsible for managing all of Guaranteed Rate’s marketing efforts, including branding, advertising, direct marketing, social media and public relations. His digital responsibilities will include creating an even smoother experience on Rate.com and the company’s mobile app. In addition, Gupta will also focus on significantly scaling Guaranteed Rate’s direct-to-consumer business.
Gupta joins Guaranteed Rate after the company’s record year with more than $116 billion of total lending volume in 2021.
“Guaranteed Rate has an incredibly strong reputation for putting the customer first with a focus on digital innovation,” Gupta said. “I’m very excited to get to work and help achieve great things that continue to grow the business across multiple channels.”
Gupta brings more than two decades of experience leading marketing efforts for some of the most recognized names in financial services, including Bank of America, AllState and Ally Financial. He most recently served as Executive Vice President, Client Solutions and Results at TIAA, where he was responsible for managing corporate strategy, analytics and financial products.
Graduated from the University of BombayHe earned his Masters in Business Administration from the University of Texas at Austinand has held board positions with ICF International, the Mobile Marketing Association, and the Association of National Advertisers.
For more information, visit Rate.com.
About Guaranteed Rate Companies
Guaranteed Rate Companies is a leader in mortgage lending and digital financial services. Based at Chicagoguaranteed rate companies have more than 10,000 employees in more than 850 branches across the United States, serving all 50 states and washington d.c. Since its launch in 2000, Rate Guarantee Companies have helped more than one million homeowners with home purchase loans and refinances, with a total loan volume of more than $116 billion in 2021 alone. The company has established itself as an industry leader by introducing innovative technology, offering low rates and offering unparalleled customer service. Honors and awards include: Best Lender for Online Service for 2018 by US News & World Report; Best Mortgage Lender for Online Loans and Best Mortgage Lender for Refinance by NerdWallet for 2021; HousingWire’s 2020 Tech100 Award for the company’s leading FlashClose℠ technology; #3 in the Scotsman Guide’s 2021 list of top retail mortgage lenders; Chicago Agent Magazine’s Lender of the Year for six consecutive years; and the Chicago Tribune’s Best Workplaces list for seven consecutive years. Visit rate.com for more information.
SOURCE Guaranteed rate